In Conversation with the Dashing Nani from the show Khatmal –E-Ishque

In Conversation with the Dashing Nani from the show Khatmal –E-Ishque Veteran actress Sulabha Arya is all excited about essaying the role of a super cool ‘Nani’ in Sony SAB’s upcoming romantic comedy series – Khatmal-E-Ishque. Here are some excerpts from the interview. What made you chose this show? The main reason I chose ‘Khatmal-E-Ishque’ was for its association with Garima Productions. I have always shared a special bond with Ashwni Dhir who is the Producer of Garima Productions and also the writer of the show. Moreover, I have worked on few episodes of SAB’s long running show Chidiyaghar, hence I am aware of their working style, the atmosphere of the set and I am very comfortable with it. Additionally, once I take up a task, then I do not get into the nitty-gritties, I believe in my directors and producers and trust their decisions. Over time, we have achieved a mutual confidence about the roles I am about to play, and we are confident that it can be pulled off without a hassle. Thus, when they approached me, there was no question of saying no. Tell us about the first episode on Khatmal-E-Ishq I don’t want to divulge a lot as I want the viewers to watch the series. The story is about Kapildev (Vishal Malhotra), an eccentric traffic cop from Kanpur and Lovina (Umang Jain), a physiotherapist from Goa who fall in love with each other. It is a love story, which everyone can relate to as it is based on real life situations faced by us. It is not a forced comedy and involves a lot of emotions as well, which I am sure will pluck at everyone’s heart strings. Tell us about your character in the story? I play the character of a catholic Nani who is vivacious and always happy. She also has a very caring side to her, particularly towards her granddaughter Lovina. She stands by Lovina and is supportive of her choice of a life partner particularly when she faces opposition from her father who is not on board with the love affair. The entire cast had flown down to Goa for the shoot. Share your experience shooting in goa? Shooting in Goa was just like a picnic for us. Over time, we had formed a great bond with the entire unit and production team. The working conditions, the people in goa and weather was just perfect for the shoot. Ideally, any task I take up I give my 100% and try to enjoy every moment, but with such a beautiful place like Goa, with such lovely people and food, the experience was made even more special. Tell us about your association with Sony SAB. My relationship with SAB goes back many years., I have worked on ‘Yes Boss’ another long running show which was a weekly program, that had worked for almost 8-9 years. It’s not a new thing for me to work with SAB. I share a special bond with them and I am very comfortable working with them. ‘Khatmal-E-Ishque’ will premiere from 13th December 2016, Monday – Friday at 10 pm only on Sony SAB!

Actor Rituraj Singh models his secret agent role in Trideviyaan on a close family member

Actor Rituraj Singh models his secret agent role in Trideviyaan on a close family member Sony SAB is entertaining the audiences with its latest offering Trideviyaan that was launched earlier this month. The story is about three women living dual lives, fighting crime and managing domestic issues. Their team is led by Dinnanath Chauhan (Rituraj Singh) who plays the role of a dismissed secret agent (Agent Himalaya). Interestingly, we got to know that the actor has close relatives in the family who have been in the armed forces and in RAW. Rituraj’s father has served in the army, he was a Liftenant general and his uncle was in the Indian army all his life, but he took premature retirement and his colonel uniform got replaced by a suit. As a child, Rituraj found this to be strange and couldn’t figure the reasons for this change until his uncle died. As a child, Rituraj found it fascinating that his uncle was fluent in 7 languages including Arabic and Chinese which he could read and write. He also had a spool player which had headphones and he would always keep it locked. He also had a very mysterious mannerisms, whenever anyone tried contacting him, he would never pick his phone, but would only send messages on paper in sealed envelopes. They always had a secret code written in the tiniest font, unreadable without a microscope. But for Rituraj , these various ‘pieces of the puzzle’ only fell into place once the ‘secret’ was revealed.Rituraj told us that he was thrilled at getting to emulate his real life hero, by playing the role of secret agent Himalaya.The actor shared a quote with us on his experience of playing a secret agent in "reel life". “It feels great! The story line is so different from regular shows and even though I thoroughly enjoy playing all my roles, being agent Himalaya in Trideviyaan is special as it reminds me of my uncle.” When asked what’s the one thing a secret agent should keep in mind, Rituraj said,“ He should never share any information with anyone because you can never know who else may also be in disguise.” Catch all the action in 'Trideviyaan' Monday to Friday, 9.30 pm only on Sony SAB.

Original Trio back on Indian Idol

Original Trio back on Indian Idol ~Farah Khan to join Sonu Nigam and Anu Malik on the judges panel~ The melodious singer Sonu Nigam and the versatile music composer Anu Malik have been finalized to judge the popular singing reality show Indian Idol on Sony Entertainment Television. The latest we hear is that the multi - talented Farah Khan will be joining the duo in the judge’s panel. A source associated with the show informs us about the same, “The idea was to bring back the original trio. Farah is a connoisseur of good music and her films have had chartbuster songs.” So get ready to see the original clique with a new twist on Indian Idol starting soon on Sony Entertainment Television

UCWeb consolidates its position as a core driver in the newly launched Alibaba Digital Media and Entertainment Group

UCWeb consolidates its position as a core driver in the newly launched Alibaba Digital Media and Entertainment Group - Alibaba Group launches a 10 billion Yuan fund to build a grand entertainment ecosystem - UCWeb, which includes UC Browser, UC News and 9Apps, contributes towards revenue from mobile search, news feeds and game publishing. New Delhi, Nov , 2016: In a major restructuring move by Alibaba Group, Daniel Zhang, CEO, Alibaba Group has announced the establishment of the Alibaba Digital Media & Entertainment Group and a 10 billion Yuan fund that will invest in the digital media & entertainment industry. UCWeb,an Alibaba Group company, plays anintegral rolein the newly established Digital Media and Entertainment Group as a gateway and a content distributerfor the strategic restructuring. With over 420 million global MAUs, UC Browser, the flagship product of UCWeb serves as the driver for content distribution throughout the Indian Mobile Internet ecosystem. As the largest browser in India with 57% market share as per StatCounter, UC Browser is all set to become No.1 content distributor in India. As per the Alibaba Group’s quarterly financial results, ending September 2016, there was US$541 million revenue reported from the digital media and entertainment business with a 302% increase as compared to the same quarter in 2015. The growth in revenue included the significant contribution from the mobile value added services provided by UCWeb in the areas of mobile search, news feeds and game publishing, via their flagships products UC Browser, UC News and 9Apps. Link to the report: http://bit.ly/2fv0Iq7 Digitizing Entertainment with partnerships with Colors TV and Bollywood movie ‘Ae Dil Hai Muskil’ Speaking about the restructuring, Kenny Ye,General Manager of Overseas Business, Alibaba Mobile Business Group, emphasized the rationale behind new strategy of ‘Digitizing Entertainment’, saying, “Our data tells us that entertainment related content is the most consumed category of content on UC Browser, which has over 80 million monthly active users in India. India market certainly plays an important role in our global entertainment-related business and with our strategy of digitizing entertainment, we will continue to work with top entertainment content creators to provide more quality content to Indian users and a unique engagement platform to content providers. With our UC Browser being No.1 mobile browser in India, UCWeb envisions ourselves as being as powerful as Google and Facebook and bring the global mobile internet to an era of ‘GUF’(Google, UCWeb, Facebook).” Taking its strategy forward and expanding the entertainment related business globally, after a successful collaboration with Colors TV Channel, UCWeb also partnered with Fox Star Studios India to promote Hindi romantic drama film, Ae Dil Hai Mushkil. In a fortnight long campaign – UCWeb got first rights to ‘The Breakup Song’ (6 million viewers) and launched special section of unseen and exclusive footage from the movie (2 million viewers), video bytes from the stars, movie trivia and special posters as pop up screen and banners on its platform, UC Browser. The promotion received well over 8 million viewers via UC Browser. Success of We-Media program UCWeb is also setting news trends with a popular tool called ‘We-Media’. We-Media initiative gives both, a common man and a celebrity, a platform to make their opinions heard by millions of users. People get an opportunity to create, to write, share thoughts and engage with their followers on UC News and UC Browser. UCWeb also had a successful partnership with Chetan Bhagat for the launch of his latest Bestseller ‘One Indian Girl’. Chetan Bhagat wrote exclusive blog posts on UC News and had a successful Live chat on UC Browser. The event was viewed by over 15 lakh users, and attracted over 1.8 crore users to the campaign page in 3 days alone (Sept 28-30, 2016). UC News attracted a readership of 5 lakh for Chetan’s bonus chapter of the book and helped add over 58 thousand fans to his account. ### About UCWeb UCWeb Inc. (UCWeb), a business within Alibaba Mobile Business Group, is a leading provider of mobile internet software and services. Since the inception in 2004, UCWeb's mission has been to provide better mobile internet experience to people around the world. The international product portfolio of UCWeb includes UC Browser (mobile browsing service), UC News (content distributor), 9Apps (Android app store), UC Union (mobile traffic and monetization platform), etc. UC Browser is one of the world’s top 3 mobile browsers (as per StatCounter). UC Browser has reached 420 million Monthly Active Users as of August 2016, while 9Apps has clocked over 250 million. Additional information about UCWeb and its products can be found at www.ucweb.com.

Samsung launches all new My Galaxy -‘The all you need app’

Samsung launches all new My Galaxy -‘The all you need app’ • Enjoy the best entertainment and integrated services all in one place New Delhi, November2016: Samsung India today announced the launch of its new version of My Galaxy application, an entertainment hub and life-services application exclusively available to Indian users of Samsung Galaxy mobile devices. As compared to its predecessor, the user experience in the new My Galaxy application has been significantly enhanced to provide a unique all-in-one experience to consumers. My Galaxy, which was unveiled last year along with Samsung Z3 smart phone, has 10 million downloads on Google Playstore so far. The new My Galaxy application features an intuitive one page design for ease of use. The application amplifies entertainment with videos, music and gaming. It also gives quick access to services such as cabs, movies, recharge and bill payment, food ordering, travel, hyper local deals and Samsung Care, among others. It provides consumers the convenience of a single destination for all their needs with respect to services. Users can now do away with multiple applications, reducing memory constraint and the need for many logins. “At Samsung, we continuously strive to create value for our customers by providing differentiated solutions and services coupled with innovative devices. The new My Galaxy has been developed keeping in mind the Indian consumers and their smartphone usage habits. It is a testimony to our passion for innovation and localization,” Mr. Manu Sharma, Vice President, Mobiles business, Samsung India Electronics, said. Developed completely by Indian R&D team at Samsung R&D Institute (SRI), Bangalore, the new My Galaxy serves the diverse needs of consumers through a single application that is deeply integrated with the partner ecosystem. Mr. Dipesh Shah, Managing Director, Samsung Research India, Bangalore said, “The application has been designed to deliver a simple and seamless experience to consumers by a team of our user experience designers, tech experts and great collaboration from our partners. We strongly believe that it would help de-clutter the device, by bringing everything that consumers use their smartphones for, at one place with ease and convenience.” A Unique Entertainment Hub The new My Galaxy offers differentiated experiences across music, videos and gaming, making it a unique entertainment hub Videos: The video section packs in 42,000+ hours of video content with a 3 month free premium subscription available only to Samsung My Galaxy members. Music: In addition to a relevant catalogue of more than 2 million songs, the music section in My Galaxy offers 3 unique features - Galaxy Mocha, Galaxy DJ and Galaxy Mix. With Galaxy Mocha, My Galaxy users can set their alarm to their favorite song every day. Galaxy DJ is a simple feature that allows users to create a playlist as per their mood and Galaxy Mix is a specially curated playlist of popular songs for My Galaxy members. Gaming: My Galaxy also offers a unique gaming experience. Users can now record videos, stream their gameplay, watch others play and even join and discover new gaming communities. Integrated Life Services The new My Galaxy also integrates key life services such as recharges, bill payments, movie ticketing, cab booking, flight & hotel bookings, live chat, hyperlocal deals and much more, all within one application. The new My Galaxy is available for free via an update from 1st October, 2016 on all Samsung Galaxy smartphones in India with android versions which are Jellybean and above. The application can also be downloaded from Google Play Store. About Samsung Electronics Co., Ltd Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com/in

LeeneshMattoo turns fitness guru for co-star NehalaxmiIyer

LeeneshMattoo turns fitness guru for co-star NehalaxmiIyer! Looks like actor LeeneshMattoo has taken his on-screen image of fitness freak too seriously. This handsome hunk who is currently playing the role of the youngest Oberoi brother, Rudra Singh Oberoi in STAR Plus’ popular prime-time show, Ishqbaaaz has turned fitness guru to his on-screen co-star NehalaxmiIyer aka Saumya. The young on screen couple who are all set to get married in the most unconventional on screen wedding on the show have apparently turned into workout buddies as well. Leenesh who otherwise goes to the gym at any given point of the day has been ensuring that Nehalaxmi does her set of workout on set. Talking about the same, Nehalaxmi said “Given the shoot schedule, I hardly get time to work out. It isn’t about being skinny but staying fit. I eat healthy but also prefer working out for a fit lifestyle and no one better than Leenesh to help me with it. Not only does he focus a lot and more on his workout, he ensures I do my bit religiously too.” LeeneshMattoo added, “We both get along really well and since we are really good friends, I help her with her workout. This also helps us bond better and of course have a lot of fitness related conversations that our other co-stars don’t prefer being part of. it’s fun and we get along really well.” Well, this adorable on screen couple is all set to win the audience hearts with their super cute chemistry and we can’t wait for their on screen wedding. Watch Ishqbaaaz from Monday to Saturday at 10 PM only on STAR Plus

LeeneshMattoo turns fitness guru for co-star NehalaxmiIyer!

LeeneshMattoo turns fitness guru for co-star NehalaxmiIyer! Looks like actor LeeneshMattoo has taken his on-screen image of fitness freak too seriously. This handsome hunk who is currently playing the role of the youngest Oberoi brother, Rudra Singh Oberoi in STAR Plus’ popular prime-time show, Ishqbaaaz has turned fitness guru to his on-screen co-star NehalaxmiIyer aka Saumya. The young on screen couple who are all set to get married in the most unconventional on screen wedding on the show have apparently turned into workout buddies as well. Leenesh who otherwise goes to the gym at any given point of the day has been ensuring that Nehalaxmi does her set of workout on set. Talking about the same, Nehalaxmi said “Given the shoot schedule, I hardly get time to work out. It isn’t about being skinny but staying fit. I eat healthy but also prefer working out for a fit lifestyle and no one better than Leenesh to help me with it. Not only does he focus a lot and more on his workout, he ensures I do my bit religiously too.” LeeneshMattoo added, “We both get along really well and since we are really good friends, I help her with her workout. This also helps us bond better and of course have a lot of fitness related conversations that our other co-stars don’t prefer being part of. it’s fun and we get along really well.” Well, this adorable on screen couple is all set to win the audience hearts with their super cute chemistry and we can’t wait for their on screen wedding. Watch Ishqbaaaz from Monday to Saturday at 10 PM only on STAR Plus

When friendship takes centre stage

When friendship takes centre stage Coming from a Marathi theatre background, SumeetRaghavan and RupaliBhosle of Sony SAB’sBadi Door Se Aaye Hai share much in common apart from the sets of their show Badi Door Se Aaye Hai lead pair SumeetRaghavan and RupaliBhosle bonded over their common backgrounds — both had worked in the Marathi industry and have done a fair bit of theatre too. These common interests forged a rare comfort level between the two, which helped develop a great chemistry onscreen as well. In a candid conversation, Sumeet and Rupali share interesting bits about their journey as co-stars. Edited excerpts from the conversation. So, how did the ice break when you two met on the sets for the first time? Sumeet: It took a while initially because this was the first time we were working together. But once we started working on our scenes, we developed a rapport. It helps that she too comes from the Marathi industry and dabbles in theatre as well. Our common backgrounds helped us connect. Rupali: I must admit it was a little difficult at the start. I was a little nervous when I realised I was being paired opposite Sumeet, given his experience in the industry. But when we started working with each other closely, we got comfortable. Despite his seniority, he was extremely warm. This is my first Hindi serial, and he supported me a lot. Was it awkward filming the romantic scenes considering you were sharing screen space for the first time? Sumeet: No. We are actors at the end of the day. Rupali: It was awkward for me since I had never worked with Sumeet previously. But as time passed by, we became comfortable. The credit for this goes to Sumeet since he has been extremely understanding. In fact, there were times when he calmed my nerves and helped me deliver my best. So who is a better co-star among the two of you? Sumeet: I think Rupali is a better co-star since she is a very sorted person. Rupali: Undoubtedly Sumeet. He makes things easy for me. So, who takes more re-takes? Sumeet: We take retakes only when we start laughing in the middle of our scene. Having said that, we are quite professional since we have a theatre background. We are habituated to delivering our dialogues by heart, so there is no scope for retakes. Rupali: We opt for retakes only when we end up laughing between scenes. Is there any particular scene that’s made it’s way to your heart so far? Sumeet: The song sequences on the show are my favourite. I personally feel that they are well-packaged. Rupali: There was a sequence where our daughter, 333, lands on Earth to meet us. By the end of the episode, I had to see her off, and I felt genuinely bad since I am a mother too. Is there any scene that’s made you go ‘I wish I had done it better’? Sumeet: I don’t think so. We are professionals; we do our best for every scene. Rupali: None, actually. I am not the type who regrets anything because I give my 100 per cent to all my scenes. Can you reveal the one thing you like about each other and one thing you dislike about each other? Sumeet: Rupali is extremely hardworking, and one thing dislike about her, are her PJs. Rupali: Sumeet is extremely disciplined. There is nothing I dislike about him. What’s your off-screen equation like? Sumeet: We are good friends, and that’s about it. Rupali: He is very friendly. In fact he is more like a father figure. Where are you most likely to be found during breaks on the sets? Sumeet: In the makeup room with my guitar. Rupali: My makeup room. Atul Malikram 9755020247 Mailer.atulmalikram@gmail.com

Safeducate launches India’s Largest Logistics Job Fair

~ Safeducate launches India’s Largest Logistics Job Fair ~ New Delhi, October, 2016: Safeducate, specialist in supply chain & logistics training, today announced India’s largest and first-ever of its kind Logistics Job Fair. Safeducate Logistics Job Fair is being organized with an aim to bridge the skill gap and make fresh talent available to the industry. This Logistics Job Fair will be held on 22nd October, 2016 at 7 different locations across India at Delhi, Jaipur, Lucknow, Indore, Kochi, Ranchi and Ambala simultaneously. Over 1200 jobs in the field of supply chain & logistics will be offered during the Logistics Job Fair. The students will get an opportunity to evaluate if their existing skill sets match up to the industry requirements. Announcing about the Logistics Job Fair to the media, Ms. Divya Jain, Founder & CEO, Safeducate, said, “Safeducate Logistics Job Fair is a unique and first of its kind endeavor by us in the field of supply chain & logistics industry. This Logistics Job Fair will provide students with the tools and resources to make important and valuable career decisions. During the Logistics Job Fair, job seekers will take their first steps towards meaningful employment by meeting with prospective employers.” Sharing her views, Ms. Divya Jain said, “Supply chain & logistics industry is one of the largest employment generators in the country. This Logistics Job Fair will help students develop their career as an experienced professional, and continue on their path towards realizing their full potential. Attendees will be able to get an insight on industry job prospects, trends and career paths. Students can register for the Logistics Job Fair by giving a missed call at 08067360124. After registration, the students will get all the details on their mobiles via SMS.” Ms. Divya Jain remarked, “Supply chain & logistics industry is a rapidly evolving industry. From the perspective of career and employment opportunities, supply chain & logistics industry leads the way. Students can have a challenging career in the industry with a variety of specializations, as well as prospects for advancement. As supply chain & logistics industry has so many dimensions to it, opportunities for advancement are always available.” Ms. Divya Jain concluded by saying, “Safeducate has been working towards bridging the huge skill gaps prevalent in the Indian economy. Under the Skill India Mission launched in 2015 by Honorable Prime Minister, Mr. Narendra Modi and Honorable Union Minister of State for Skill Development & Entrepreneurship, Mr. Rajiv Pratap Rudy, we had created the Safeducate Container School last year. We have been striving hard to provide skilling and education to the youth of India.” About Safeducate Safeducate, a specialist in supply chain & logistics training, was established in 2007, with an aim to meet the continuously evolving needs of the workforce of the supply chain & logistics industry of India. Led by the alumni of Stanford and Cambridge University, the team blends rich operational experience of the supply chain arena with international know-how and best practices to create programs which are extremely stimulating, hands-on and practical. Safeducate is backed by a team of highly experienced consultants and trainers. These professionals offer world-class training as a part of uniquely designing programs and courses, through which participants are able to gain extensive supply chain & logistics understanding. The participants are provided with comprehensive domain knowledge and practical training, enabling them to face day-to-day challenges of working in supply chain & logistics industry. Having state-of-the-art learning centers across the country, Safeducate intends to revolutionize the supply chain education arena with its profound knowledge, experience and expertise in the field. Safeducate has achieved a landmark of training more than 30,000 people across 52 cities in India. All the training programs offered by Safeducate follow global standards in supply chain & logistics education. About Safexpress Safexpress began its journey in 1997 with a mission of delivering logistics excellence to its customers and ensuring their success. Today, the firm has firmly entrenched itself as the ‘Knowledge Leader’ and ‘Market Leader’ of supply chain & logistics industry in India. Safexpress offers a wide range of innovative supply chain services including Express Distribution, 3PL and Consulting. The firm provides value-added logistics services for 8 different business verticals ranging from Apparel & Lifestyle, Healthcare, Hi-Tech, Publishing to Automotive, Engineering & Electrical Hardware, FMCG & Consumer Electronics and Institutional. Safexpress offers cutting edge logistics solutions to its customers, enabling them to focus on their core competencies. The firm adds maximum value to businesses at every level, right from providing world-class warehousing support to ensuring time-definite deliveries of goods. Safexpress has been significantly involved in Indian economic growth saga for close to two decades. With an intention of contributing to country’s economic growth, Safexpress has kept its operations India-centric. Safexpress provides supply chain & logistics services to over 5000 corporate clients. With its fleet of over 4500 GPS-enabled vehicles and country’s largest distribution network spanning over 620 destinations, Safexpress covers every square-inch of India. For further information, contact: PR24x7 Network Limited Atul Malikram 9755020247 amg24x7@gmail.com

National Green Highway Mission at India CSR Summit 2016

National Green Highway Mission at India CSR Summit 2016 27th September 2016, Mumbai, focusing on green highways, participants from corporate houses, bank and public sector units provided valuable insights on implementing the necessary policies to make the highways greener on the first day of the two-day India CSR Summit and CSR Partnerships Exhibition 2016 at Bombay Convention and Exhibition Centre, Goregaon (East). The National Green Highways Mission (NGHM) under the National Highways Authority of India (NHAI) is the nodal agency for effective implementation and monitoring of Green Highways Project. Dr Ajoy K Bhattacharya, MD at National Green Highways Mission moderated the session that saw participation from eminent stakeholders. “Our mission is to be responsible for implementing the green highways policy. We have around 1 lakh kilometres of highways available for greening and may be in the next ten years, we will have 2 lakh kilometres,” said Dr Ajoy K Bhattacharya, MD at NGHM. Ms. Induja Rai, advisor at NGHM made an insightful presentation on Adopting a Green Highway where she discussed different possible ways in which corporates and individuals can adopt the initiative. This includes adoption under the corporate social responsibility, public private partnership and by individuals themselves. One of the positive sides of greening the highways is the ability to create sustainable employment opportunities for around 1 lakh people. The participants included Mr. R Murahari, General Manager at Power Finance Corporation, Mr. Anup Gurvugari, Senior Vice-President at Yes Bank, Mr. Suneel Pande, Vice-President at ITC, Mr. Ajay Kumar Mahapatra, Managing Director at Odisha Forest Development Corporation and Mr. Suresh Chauhan, Fellow and Area Convener of Forestry and Biodiversity group of Water Resources and Forestry Division in TERI. National Green Highways Mission: Ministry of Road Transport and Highways (MoRTH), Government of India has recently promulgated Green Highways (Plantations, Transplantations, Beautification and Maintenance) Policy – 2015 to develop green corridors along National Highways for sustainable environment and inclusive growth. National Green Highways Mission (NGHM) under National Highways Authority of India (NHAI) has been entrusted with the task of planning, implementation and monitoring roadside plantations along one lakh km network of National Highways. Roadside plantations have immense potential to enhance the green cover of nation and generate employment opportunities for rural community. NGHM intends to afforest approximately four lakh acre land and develop one lakh direct employment opportunity in plantations sector in next ten years. We also plan to use / adopt innovative and best green highways technology practiced worldwide such as storm water management, use of green energies, irrigation techniques, etc. NGHM under its programme intends to collaborate with corporates and PSUs under their CSR program for developing Green Highways for Sustainable Environment & Inclusive Growth. Organisations can “Adopt a Green Highway” (for developing Roadside Plantations along National Highways) under their CSR Program. This initiative will help in fulfilling India’s commitment at CoP 21 Summit for voluntary carbon emissions reduction of up to 35 % by 2030. Organizations funding roadside plantations will be facilitated in advertising their brands along highways at strategic locations. NGHM is also working towards developing a mechanism through which the Organizations contributing towards greening of NHs, can earn carbon credits appropriately, which will help them fulfilling their environmental obligations, besides economic gains.

IcchapyaariNaagin to slither her way into your hearts The show will seePriyalGor, Mishkat Verma in the lead

IcchapyaariNaagin to slither her way into your hearts The show will seePriyalGor, Mishkat Verma in the lead For decades, snakes aka ‘Naagins’ have been shown to be evil, vengeful creatures. But in reality are they as wicked and vicious as projected? Sony SAB’s new show IcchapyaariNaagin aims to show a fresh take and perspective on the lives of snakes. The lead protagonist ‘Iccha’ who is a quintessential innocent naagin is chosen to go change the perception ofsnakeson Earth. IcchapyaariNaagin premiers on 27th of September 2016, every Monday to Friday at 20:00 hours. The show will see PriyalGor, Mishkat Verma and Farida Dadi playing pivotal roles

IcchapyaariNaaginwill show the lives and stories of two realms, one, that of on Earth and the other, of Naagistaan. Icchadescends on Earth aiming to bust various myths on naags and naagins with her kindness and helpful nature unlike the infamous sorcerous Iccha‘dhaari’ naagins.While on Earth, Iccha ends up staying safe with the Pratap family who are Pehelwans by profession. Through her stay on earth she understands the societal lives and struggles of people, the culture, rules and norms of the society and how some virtues are enriching but some are inconsequential to the peaceful existence of people. Her innocent and curious self, questions such cases resulting in a revelation amongst humans of how wonderful life is and that we should be grateful for having people who care and love us in our lives. IcchapyaariNaagin is an enchanting yet hilarious tale of Iccha’s journey as she spreads happiness and makes humans more aware of the significance of relationships and love for each other. Essaying the role of Iccha, the vivacious PriyalGor plays the pertinent lead in the show along with Mishkat Verma as Bubble Pratap who she starts falling in love with. As the story unfolds, viewers will witness a riveting journey full of humour, romance, suspense and drama. Comments: Mr. Anooj Kapoor, Senior EVP and Business Head, Sony SAB “We have always believed in innovating and creating disruptive content. In an age where regressive supernatural content is shown on television, Iccha’s portrayal of a friendly, innocent and completely harmless ‘naagin’ itself is refreshing. Moreover, she utilizes her supernatural powers only for social good. We hope viewers love our brand new take on Naags and Naagins.” Mr. Siddharth Malhotra, Producer, IcchapyaariNaagin “The idea of IcchapyaariNaagin came to us from SAB’s creative team, together we developed the concept further to create this unusual yet entertaining show. In the show, Iccha, our protagonist, is given the mantle by her community to make humans see the good side of them. While on earth, she wins people over with her purity and sweetness but what follows in her life are obstacles which she has never thought of and emotions which she has never felt before. I hope the audiences love our fresh and light-hearted take on ‘naagins’.” IcchapyaariNaaginpremiers on 27th September, from Monday – Friday, 8pm only on Sony SAB! Star Cast Details: • PriyalGor as IcchaPyari • Saadil Kapoor as Appu • Farida Dadi as Kaushalya Devi – Dadi • Bharat Bhatia as Sheshu - Iccha’s father • Badrul Islam as Khadak Pratap- Father • Anjali Gupta- Sipli - Iccha’s mother • Divyajyoti Sharma as Chanchal Pratap – Mother • HemPushpak Arora- NaagistaanGuruji • Praveen Sirohi as Prabal Pratap • Agast Anand as NaagistaanMukhya • Mishkat Verma as Bubble Pratap • Onisha Sharma as Chirmiri • Pooja Khatri as Mamta Pratap • Snehal Rai as Nageena • Rakshit Pant as Sabal Pratap Atul Malikram 9755020247

DHL backs Indian football; extends partnershipwith the Hero Indian Super League 2016 as Associate Sponsor

DHL backs Indian football; extends partnershipwith the Hero Indian Super League 2016 as Associate Sponsor  DHL to deliver the match ball for all 61 games in the league  Introduces the ‘DHL Winning Pass’ award to recognize the player with the best match-winning assists in each game Launches exciting social media contestfor fansacross India Mumbai, September 2016:DHL, the world’s leading international express services provider, builds on the excitement of football in India by extending its partnership with theHero Indian Super League (ISL)for the second time in a rowas its Associate Sponsor. DHL will officially deliver the match ball forall gamesin the current season as the Associate Sponsor, and will also award the 'DHL Winning Pass’ to the player who contributes towards the highest number of assists during each game. Furthermore, at the end of the tournament, DHL will present the ‘DHL Winning Pass’ to the player with the maximum assists throughout the current ISL season.To raise the excitement amongst football fans, a social media contest will also beheld at each of the venue cities. The winner will get to deliver the match ball before the game is kicked off, providing a unique experience of being at the center of all the live action. Commenting on the partnership,RS Subramanian, SVP & Country Manager, DHL Express,India, said, “Riding on the resounding success from last year, we are delighted to announce that we have extended our partnershipwith the HeroIndian Super League as we come on board this year as Associate Sponsor. At DHL, we are passionate about football, and over the last decade have globally supported some of the best teams such as the English Premier League 2015 champions, Leicester City, as well as some of the world’s biggest football clubs and tournaments suchas Manchester United, FC Bayern Munich and Copa América.As the third most attended football tournament in the world, and the largest in Asia, we believe our partnership with ISL will helpbring Indian audiences closer to the game and nurture emerging young talent to compete at a global platform.” An ISL spokesperson said, “We are happy to extend our partnership with DHL who shares a common vision with Indian Super League to develop talent and make the Indian football ready to compete at a global level. DHL has a long history of being associated with international football clubs and it’s an honor to have the company see ISL as an important league in continuing their football partnershipwith.” As DHL Express gets behind ISL, it celebrates our commitment to football, as well as the many similar values the sport has with DHL such as a speed, passion, teamwork and a can-do spirit. The eagerly awaited eleven-week 61 match football extravaganza is scheduled to kick off from 1stOctober 2016in Guwahatiand will feature world renowned international players along with India’s best footballing talent,with eight teamsplaying in eightcities across the country.

HERO MOTOCORP AUGMENTS PREMIUM PORTFOLIO WITH THE NEXT-GEN ‘ACHIEVER 150’

HERO MOTOCORP AUGMENTS PREMIUM PORTFOLIO WITH THE NEXT-GEN ‘ACHIEVER 150’ BECOMES THE ONLY INDIAN TWO-WHEELER MANUFACTURER TO CROSS 70 MILLION CUMULATIVE PRODUCTION MARK LAUNCHES ‘LIMITED EDITION ACHIEVER 150’ TO COMMEMORATE THE 70 MILLION MILESTONE, IN THE 70TH YEAR OF INDIA’SINDEPENDENCE New Delhi, September 26, 2016 “The launch of the new next generation Achiever 150 is a reiteration of our strong focus on developing new, technologically superior and youthful products across segments for our customers in India and across the globe. As the dominant market leader in both 100cc & 125cc segments in the domestic market, we are now looking at expanding our presence in the premium segment as well and the New Achiever 150 is a move in that direction. “Over the years, we have continuously reinvented ourselves with the changing times to set new global benchmarks and cross several milestones. The 70 million cumulative production is special because this has been possible due to our sustained leadership performance. This is a proud moment not just for us as a Company, but also for the entire nation, especially with the Prime Minister’s focus on the ‘Make in India’ initiative. However, instead of resting on our laurels, we are now gearing up for the next Big Milestone of 100 Million cumulative production.” PawanMunjal Chairman, Managing Director & Chief Executive Officer, Hero MotoCorp Ltd. Hero MotoCorp Ltd. (HMCL), the world’s largest two-wheeler manufacturer, today launched the new Achiever 150, aiming to expand its presence in the premium segment. TheAchiever 150 makes a strong technology statement with the new BS-IV compliant engine that also features the Hero patented i3S technology. In addition to delivering best-in-class performance and fuel-efficiency, the new Achiever 150 comeswith bold styling and offers premium riding experience. Packed with a host of design and utility elements, the new Achiever 150 exudes a strong ‘on-road presence’ which adds to the ‘desirability’ quotient. The new Achiever 150 is competitively priced at Rs. 62,800/- (Ex-showroom Delhi) for the Disc variant and Rs 61,800/- (Ex-showroom Delhi) for the Drum variant. The launch of the new Achiever 150 comes soon after the successful introduction of the Splendor iSmart 110 – Hero’s first motorcycle to have been completely designed and developed by its own R&D team, based at the Centre of Innovation and Technology (CIT) in Jaipur. The Company is already the dominant market leader in the 100cc and 125cc segments - with over 65% and 55% market share respectively in these segments. Historic Milestone – Cumulative Production of 70 Million Two-Wheelers Surpassing yet another significant milestone in its illustrious journey, Hero MotoCorp reached the unparalleled feat of producing 70-million two-wheelers, in the process becoming the only Indian two-wheeler Company to achieve this milestone. This achievement is a testimony to the sustained and growing popularity of Hero’s range of two-wheelers, not just in India but also across the globe. Limited Edition Achiever 150 To commemorate the landmark 70 million cumulative production, which coincides with India’s 70th year of Independence, Hero MotoCorp also launched a Limited Edition Achiever 150. Clad in the color of patriotism, only 70 units of the Limited Edition Achiever 150 will be available in the market. The New Achiever 150 Designed for today’s generation, the new Achiever 150 offers premium styling & bold design, combined with refined performance. The motorcycle is loadedwith safety and utility features to offer an exceptional riding experience and premium comfort. Engine Powered by a BS-IV compliant 150cc TOD (Torque on Demand) engine, the new Achiever 150 motorcycle is a perfect amalgamation of power and performance. The air-cooled single cylinder, 4-stroke engine produces a maximum power output of 13.6 PS (10 kW) @ 8000 rpm and maximum torque of 12.8 Nm @ 5000 rpm. In addition to the impressive performance, the new engine offers more power, torque and acceleration. The bike races from 0-60 km/h in five seconds only. The new Achiever 150 also features the Hero patented i3S (Idle-stop-start system) technology that has been widely appreciated by customers. In addition to increasing the fuel efficiency, the intuitive i3S system is an important convenience feature in the urban stop-go traffic condition. Design & Styling The new Achiever 150 also makes an impactful style statement with its bold design. The new headlights & winkers, large visor, bulging fender and cowl with the new graphics add to the tough appeal of the motorcycle. The new enlarged fuel tank with flush type lid, rear fairing, tail light, RR grip and muffler cover enhances the confident stance and premium-ness of the bike. Adding to the style-quotient are the three exciting color schemes: • Panther Black Metallic- Premium • Candy Blazing Red- Vibrant and exciting • Ebony grey Metallic- Elegant and classic Convenience & Utility In addition to the impressive design and style elements, the motorcycle is loaded with comfort and utility features, such as, New Analog Digital Speedometer with Side Stand Indicator, larger Fuel Tank and new Seat Profile & Texture. The first-in-class Automatic Headlamp On (AHO) feature provides enhanced visibility and adds to the safety of the rider while riding under low-visibility conditions. Inaddition to the uncompromised braking performance with its Disc braking system, the New Achiever 150 is also being offered with Drum brakes. For further information, contact: PR24x7 Network Limited Atul Malikram 9755020247 amg24x7@gmail.com

Transcript- PriyalGor aka Iccha

Transcript- PriyalGor aka Iccha 1.) Tell us something about the concept of the show Ans: The perception of naagins is that they are very vengeful and negative and this show is all set to change that perception. The show will show the good side of the naagins and will break the myth about them being vicious. I play Iccha who will come to earth and help all and she will also fall in love with a human. 2.) Why did you choose IcchapyaariNaagin? Ans:IcchapyaariNaagin’s story is very different and is never seen before on Indian television. For the first time people will watch a cute looking Naagin on TV. The whole concept of the show is very intriguing, so when I was offered this project I couldn’t say a no. 3.) Your character is very unique, Iccha is a pyaarinaagin and not aIcchadhaarinaagin. Ans: Yes, it is a very unique character that I am playing. Iccha is a pyaarinaagin, she has come to Earth to make friends with people. Hence the show is named ‘IcchapyaariNaagin’. 4.) Your look on the show is very different. Please tell us about your look. Ans: On the show I am getting to wear a different attire, as I have to convince the audience that I am a naagin. Although I play a bubbly and sweet naagin, but there needs to be something that will send across the message that I am a naagin living amongst humans. I will be seen sporting a naaginmaang tikka and golden flowy outfits when I will be shown in my naagin avatar on screen. 5.) Are you comfortable with comedy? Ans: I did Ammaji Ki Galli on SAB TV before. That was an out and out comedy show and I played a samosa walli. Here however, it is more of situational comedy, the dialogues are well written and very funny. So yes I am comfortable with the comedy genre. 6.) Are open to doing comedy show? Ans: I am open to doing comedy shows. Infact after IcchapyaariNaagin, I will get to know how the viewers are liking me in a comedy role. And if in the future if something comes up I will definitely take it up, as it would be challenging for me because I am more comfortable with drama. 7.) You are making a comeback on the small screen after a brief hiatus. What were you doing while you were away from television? Ans: For the years that I was away from television I was doing regional movies down south. I did a Malyalam movie Anarkali with Prithviraj and had KabirBedi playing my father. The movie did very well and I wanted to experience how is it to work in movies. Also at that point I believed that it was the right decision for my career and I learnt a lot. However I always missed doing television, because I started my career here and I will continue working on the small screen.

Baahubali visits the sets of Tutak Tutak Tutiya

Baahubali visits the sets of Tutak Tutak Tutiya Prabhudeva and Sonu Sood seemed to be having a blast when it came to the shooting of their upcoming film Tutak Tutak Tutiya. A source revealed, they recently shot for the title song Tutak Tutak Tutiya where Tammanah was seen wearing harem pants, something similar to what she was wearing in Baahubali. On probing further one realized that the same was worn by her during the shoot of Baahubali and she considered the same lucky for herself. On getting to know about the same, Prabhudeva and Sonu were in splits and they kept pulling her leg on the same, which even made it to the ending of the title track. On touching base with Prabhudeva he smilingly said "We were so much in the fun mood while shooting the song that I said to her, since its so lucky we will also wear the harem but without a slit (laughs)"

Wedding bells for Ravi and Devika in Kalash – EkVishwaas

Wedding bells for Ravi and Devika in Kalash – EkVishwaas Finally, the wait is over!! Fans of Life OK’s popular and long running show Kalash – EkVishwaas can rejoice as the leads of the show Ravi (KripSuri) and Devika (Aparna Dixit) are all set to tie the knot. Yes, from the time the show has begun, viewers have watched the ups and downs in Devika and Ravi’s life, but now they can see the duo getting married and this will be a visual treat to them. In the upcoming episodes, viewers will witness high voltage drama. At the day of the wedding, Nivedita finds Devika's picture in Ravi's phone and is worried that Ravi is still not able to get over Devika. Looking at this Ambika will offer her help to Nivedita. However bottom line remains that after much hoha and chaos, Ravi and Devika do manage to get married. When asked Aparna about the same, she said, “Finally Ravi andDevika are all set to get married again. Like it’s said that history repeats itself, in their first wedding Devika didn’t know whom she is getting married to. She realized it later that Ravi has taken Saket’s place. Similarly now Devika has done the same with Ravi. Of course for a different reason now. I am really hoping the audience to like the upcoming track because after a very long separation finally Ravi and Devika will be staying together.” Watch Kalash – EK Vishwaas Mon – Fri at 8:30 P.M only on Life OK Atul Malikram 9755020247

IIM Indore presents UDAAN

IIM Indore presents UDAAN IIM Indore presents“AIM for UDAAN”, which will be held on 2nd of October is expecting overwhelming participation from children, students, corporates, paramilitary and other Indoreans. To make the process of registration hassle free, the organizers will be putting up offline registration counter on 29th(today) and 30th September (tomorrow) from 3PM to 8PM. The offline counterwill be opened at YFC Gym in Saket. The offline counter is being placed to attract maximum participation from the people of Indore. The organizers will be providing bibson 1st October at Dusshera Maidan to participants who have registered online. The event, previously known as Indore marathon, promotes social causes along with running. This year the theme, “Empowering People with Special Needs” is being promoted in association with Association of Indore Marathoners (AIM). The event will be consisting of 21 kms half marathon, 11kms Endurance run and 3 kms Dream run. Udaan with all its partners namely, Indian Oil Corporation Limited, Uber, Club Mahindra, Apollo Hospitals, BSE, Harley Davidson motorcycles, VLCC, YFC, DEOC, Arushi and PR 24x7 among others take pride in associating for the noble cause for the people with special needs. For more information, log on to www.iimi-udaan.in

BIG MAGIC’S FLAGSHIP SHOW ‘HAR MUSHKIL KA HAL AKBAR BIRBAL’ COMPLETES 500 EPISODES

BIG MAGIC’S FLAGSHIP SHOW ‘HAR MUSHKIL KA HAL AKBAR BIRBAL’ COMPLETES 500 EPISODES ~ Among the current shows on Indian television, Har Mushkil Ka Hal Akbar Birbal enters the coveted league of longest running shows in the comedy genre ~ ~BIG Magic celebrated the milestone with the entire cast of Akbar-Birbal~

Mumbai, September 26, 2016: BIG Magic, the light hearted family entertainment channel is all set to create a new benchmark with the completion of 500 episodes of its marquee show Har Mushkil Ka Hal Akbar Birbal. The flagship show which features famous actors Kiku Sharda and Vishal Kotian in the titular roles of Akbar and Birbal respectively, gained popularity within a short span of time and won the hearts of millions of viewers. India’s first ever historical comedy aired its 500th episode on 26th September 2016. The show, which was launched in the year 2014, presents the folklores of Akbar & Birbal in the most humorous way. Through its interesting and engaging content, the show has not only redefined the comedy genre, but also pioneered a new genre in itself – historical comedy. Commenting on the achievement, on-screen Akbar, Kiku Sharda said, “As one would expect with any special journey, it has been an emotional yet remarkable ride. The character of Akbar, among other characters that I portray on TV, has consistently been the most loved by my fans. It is a moment of joy and celebration for BIG Magic and the entire family of ‘Har Mushkil Ka Hal Akbar Birbal’ as our efforts have clearly paid off. I can only hope and pray that viewers continue to shower us with love, as they have always done. Looking forward to achieving more such milestones with BIG Magic’s historical comedy.” On the successful completion of 500 episodes of Akbar Birbal, a BIG Magic spokesperson said, “It is a moment of pride for the entire BIG Magic family, as we thank the audience for showing so much love and appreciation towards ‘Har Mushkil Ka Hal Akbar Birbal’ and its characters. The achievement is a result of the combination of great team work, and more importantly great content. With every passing episode and season, we strive to formulate engaging content which ensures an enjoyable experience for the viewers. Through ‘Har Mushkil Ka Hal Akbar Birbal’, we hope to continue catering to the entertainment needs of a large and steadily growing audience base in future as well.” Catch Har Mushkil ka Hal, Akbar Birbal from Monday to Friday at 7:00 PM and 9:00 PM on BIG Magic Atul Malikram 9755020247

Brand Ambassador Shah Rukh Khan Unveils hindwareDreambath App & Coffee Table Book

Brand Ambassador Shah Rukh Khan Unveils hindwareDreambath App & Coffee Table Book World’s First Bathroom-Theme App and Book Aim to Help Consumers Style Their Bathrooms with Expert Designer Themes New Delhi,– ‘hindware’, the leading brand in the bathroom space, launched their pioneering initiative - the ‘hindwareDreamBath’ visualization App andcoffee table book.Brand ambassador of hindware, superstar Shah Rukh Khan, announced the initiative at a glittering function in Mumbai recently. The initiative aimsto provide consumers and dealers with easy access to over 24 bathroom themes & styles and is totally in sync with hindware’s value proposition of ‘buildingadmiring bathrooms’. On the eve of the launch, Mr. SandipSomany (VCMD, HSIL) said, “Over the last five decades, we have established and upheld the threshold of being a brand of choice in the bathroom space with innovative product offerings. It is an exciting time for us as we launch the WORLD’s first bathroom visualization ‘Dream Bath’ App and book to assist varied Indian consumers to decide a bathroom theme of their choice along with styling their bathroom using hindware products before they actually go buy the products. I am confident this effort will excite the consumers as a ready design reckoner as well as help the dealers in optimizing the last mile connectivity on-ground.”

Mr. Manish Bhatia(President, BPD business, HSIL) added,“We have carefully studied the changing consumer needs over the last 56 years and basis of this, all our innovations bring out something meaningful every time. Today the consumer is looking at creating “my bathroom”as his or her most personalized space.” He further added that, “It is a fact that the biggest challenge consumers face today is visualizing their bathrooms even before buying it so that they are confident of their choices. We are the only brand that understood this need to handhold the consumers through the entire process of bathroom redesigning. Dream Bath is the world’s first augmented reality app for the bathroom industry which will augment our exhaustive range of products on any surface making the design choice easier for the consumers.” “I am delighted to be a part of hindware’s continuous commitment towards revolutionizing the bathroom space in India,” said brand ambassador Shah Rukh Khan. “And, this new initiative further asserts their commitment towards charting an inclusive growth journey, which is creative, thoughtful and modern addressing both the end consumer and their brand partners,” he added. The ‘Dream Bath’ app can be downloaded fromthe Apple App Store and Android Play Store. It showcases the 24 bathroom themes, the entire product gallery of hindware and further enables the user to visualize, through augmented reality, how certain products will look in his or her bathroom space prior to purchase. The App also has a GPS enabled dealer locator to help consumers to reach the nearest authorized dealers in a jiffy. To get the app, scan the QR code from your smartphonesOR give a missed call on the Toll free number 1800 3000 5580 to generate a download link. About hindware: The genesis of hindware goes way back to 1960 when HSIL Limited introduced the virtuous china sanitaryware in India for the first time. Trusted and recognized by millions across the country, hindware began its journey in the sanitaryware space and has continued to grow that segment through sustained focus on technology as well as design. hindware Italian Collection is its premium range. Atul Malikram 9755020247

EkLamha Hi Hai Zindagi

EkLamha Hi Hai Zindagi The No.1 premium entertainment channel will launch a new primetime line-up from 3rd Oct, 2016 New Delhi, September 2016: Zindagi has been a category creator in the Indian entertainment space. Having garnered discerning and premium audiences, Zindagi, over the last 27 weeks has maintained its position as the No. 1 Premium Entertainment Channel with 710 average GTVTs. (Source: BARC Alpha Club ratings; TG: NCCS A1, 6 Metros, Period: WK5’ To WK 32’2016, AV GTVTs). The channel has announced its evolution, with a new primetime line- up in Delhi today that will start from October 3, 2016. Addressing the conference Dr.Subhash Chandra (Chairman-ZEE &Essel Group), said, “It’s an unfortunate decision we had to take to stop all programming from Pakistan. We at Zee, have tried for the past 24 years to bridge the gap, however, the one-way street is not working. We took a decision in our hearts right after the Uri attack. Our team met and agreed for the same. We at Zindagi want to respect the sentiments of our viewers, and of our country, and that is why we had to take this step.” “Zindagi has been the reason for the rise of a number of stars from Pakistan but when we requested them to at least condemn the attacks without naming their country, none of them came forward.” He further added. Zee Entertainment Enterprises Ltd. (ZEEL), Chief Business Officer, Mr. Sunil Buch said, “Zindagi was launched with the promise of bringing the best shows from across the world to Indian television screens. Our compelling content has always been, and will continue to be our calling card. A thought leader in premium entertainment with a distinct character, Zindagi presents finite world stories with bold narratives which unveil universal emotions. The Alpha Club numbers give us resounding encouragement that we are on the right path of providing premium entertainment. What sets the channel apart is its consistent commitment to show Finite, Real, Vibrant, and Premium world stories. Zindagi will enhance its slate of shows from 3rd October 2016. Hand-picked stories from India, Turkey, Spain, Italy, Latin America and Korea, amongst others, will now be available on the channel. For our bi-lingual premium audiences, for the first time ever in India, Zindagi will also soon be available on a dual feed of Hindi & English. It will also be the first channel in the entire Indian TV industry to offer live streaming on Periscope, simultaneously with the linear TV feed.” At Zindagi, every show is not just a story…but a reflection of our life experiences! Each story is not only beautifully crafted but also delivered with impeccable direction and utmost sensitivity in terms of treatment and portrayal of the characters. Audiences relate to these endearing and powerful characters and index it to their own life journey savoring every moment. Sunil adds, “The channel's positioning ’YehLamha Hi Hai Zindagi’does justice to the brilliant brand name, and mirrors the essence of the word Zindagi. Anywhere in the World, Life is a finite procession of moments and it’s important that we live each and every one of them. There is no sense in doing Rewind – Play and lose our today, our moment in the quest of analyzing / living in the past. That’s the top line of the channel, literally, amongst a plethora of only base lines that exist for brands across the world. Again a departure from traditional base lines associated with most brands/channels and true to the thought leader grain of Zindagi.” Zindagi’s uniqueness lies in the quality of its content and the increasing global sensibility amongst its evolved audiences. This reflects in the new primetime slate that will launch this festive season from October 3. The new shows include a light-hearted Turkish drama, ‘Little Lord’ at 7.30 PM,which is an endearing tale of a parent-child relationship seen through the lens of a six year old, Mehmet. And, the Turkish blockbuster Fatmagul is the story of an innocent girl whose fairytale life is turned into a nightmare when she gets raped and is forced to marry the accused will continue to entertain viewers at 9.00 PM. Three Indian originals that push societal thinking are also a part of the new offerings and includes a rip-roaring comedy by SunjoyWadhwa’s Sphere Origins’ titled ‘TV KeUssPaar’ at 8.30 PM that is a tongue-in-cheek sitcom on the world of daily soaps and a reality check on how today’s society is obsessed with television. The three endearing romances from India includes AnupamKher’s first fiction production on TV called ‘Khwaabon Ki Zamin Par’ that will air at 10.00 PM and produced by his company, Actor Prepares. It is the story of a 24 year old boy, Arya who leaves behind his girlfriend, Niyati, and his family to come to Bombay to fulfill his dream of being a star! GulshanSachdeva’s Film & Shots have produced the next love story, ‘Agar Tum SaathHo’to air at7.00 PM. That centres around the journey of a rich Delhi girl, Neema, who marries a simple, middle class boy, Ravi much against her father’s wishes and how they dealing with her meddling father. After the phenomenal success of Feriha, Zindagi will soon premiere its second season. And that’s not all…coming soon for the movie buffs on Sunday, ‘ZINDAGI AWESOMES’’ will feature the most iconic films that have defined Indian Cinema. Unparalleled creativity and innovation will be a part of the robust marketing campaign designed to deliver both the core and surround across all traditional and digital mediums about Zindagi. The channel’s campaign will dominate mediums like DTH, cinema and mobile and will be initiated with a simple yet thought provoking catchphrase ‘#ZindagiKehtiHai’ that is designed to create conversation around our life, our Zindagi. #ZindagiKehtiHai will dip in the currency of the World happenings and reflect the sentiments of people as they voice their views on everything that affects their lives. There will be a high impact roadblock across ZEE network of 33 channels on 30 September. Engaging campaigns that will empower audiences will also be visible across Print, TV, Digital and OOH. The publicity campaign will build advocacy through unique experiencesthat evoke the brand proposition and mirror the viewer’ premium lifestyles. Zindagi is the only entertainment channel that delivers premium viewers by its guaranteed and trusted content environment of good storytelling. This will enable brands to harness the power of rich content-mix and premium audiences delivered through Zindagi. The combined heritage and influence of Zee Entertainment Enterprises Ltd as a leading global media conglomerate ensures that Zindagi continues to be uniquely positioned as a thought leader in premium entertainment. Atul Malikram 9755020247

Pooja Banerjee has found a soulmate in co-star, Abigail Pande

Pooja Banerjee has found a soulmate in co-star, Abigail Pande It’s a rare sight in Television industry where two actresses get along well. But, quite a few do share a good bond and one of these is actress Pooja Banerjee and her co-star in the show Nagarjun - EkYoddha, Abigail Pande. The two ladies get along like a house on fire and bring the shoot to a standstill with their humour, pranks and hard to believe bonding. From what we hear, they eat together in breaks, spend all their free time on sets chatting with each other and even after wrap up, go shopping for Pooja's engagement in October or frequent salon trips. This is not it! As Pooja is very fond of riding her bike, she even took Abigail for a spin on the bike in between shoots. When asked Pooja about her equation with Abigail she said, “Abigail is a very sweet girl and I have found a good friend in her. We share our tiffin box and have a very good time talking about everything or anything. She is a complete sweetheart and very similar to me hence we bond really well. She is in fact my bridesmaid for all the engagement shopping and preparations". Watch NagarjunEkYoddha – Monday to Friday at 11 am only on Life OK

Samsung launches the Galaxy On8 with superior viewing experience; Exclusively available on Flipkart

Samsung launches the Galaxy On8 with superior viewing experience; Exclusively available on Flipkart • Expansive Viewing experience with Full HD sAMOLED Screen • Apt for multitasking and users seeking an all-round performance from their smartphones New Delhi, September 27, 2016: Samsung India today announced the launch of Galaxy On8, which will be sold online through Flipkartas part of their Big Billion Day salescelebrations from 2nd October 2016 23:59 hours. The 4G and VOLTE-enabled smartphone is packed with a host of India specific features which will take the smartphone experience to the next level. The Galaxy On8 combines premium design and powerful performance with ultimate convenience and style. The Galaxy On8 offers a richer viewing experience with a bright 5.5” Full HD sAMOLED display. The stylish new smartphone boasts a premium design with a diamond cut metal frame. The device is also loaded with a powerful 3GB RAM and 1.6 GhzOcta Core processor for a blazing fast experience. The device is preloaded with the two ‘Make for India’ initiatives UDS (ultra datasaving) and Sbike for a richer consumer experience. Mr. Manu Sharma, Vice President, Mobile Business, Samsung India Electronics, said, “The Galaxy On8 is the perfect smartphone for consumers seeking an optimal mix of style, portability and powerful performance. The device not only looks stylish but also packs a punch with a superiorconsumer experience with powerful processor and vivid display. We are extremely pleased to announce the new Galaxy On8 exclusively on Flipart’s Big Billion Day Sale. ” Mr. Ajay Yadav, VP - Mobiles at Flipkart said, "The On Series which first launched on Flipkart with the On5 and On7 has done extremely well. The On8 is a power packed addition of Samsungs exclusive portfolio on Flipkart. This is one of our hero offerings in the smartphones category for the Big Billion Days and we firmly believe it will be a massive hit with the consumers. We are committed to bringing the best offerings in smartphones and our growing partnership with Samsung is a testament to that.” He added, "To give a further fillip to take Samsung Galaxy On8 to the masses, Flipkart has come up with several consumer friendly financing options such as no cost EMI and product exchange. Thereby, making technology affordable and the purchase process simpler." Superior Viewing Experience The device comes with a large Full HD, 5.5” sAMOLED display for a richer viewing experience. Users can be assured of an engaging and enriching experience, whether one is browsing through photos, watching a video or surfing the web at blazing fast 4G speeds. Vibrant colors with an excellent contrast ratio(100,000:1) and larger display in the Galaxy On8, brings life to any content and enhances the viewing pleasure by producing superior imagery. Stunning& elegant design Samsung Galaxy On8 sports a stylish diamond cut metal frame. The back panel has a brushed metal finish to further enhance the elegant design. At 7.8mm slimness, the Galaxy On8 is an ergonomic design which gives a better grip to the consumer. Advance Performance Galaxy On8 is powered by a 1.6 GhzOcta Core Processor with a 3GB RAM. This ensures that the smartphones handle day-to-day tasks with ease, for smoother and a seamless multitasking.The device offers aninternal storage space of 16GB expandable upto 128GB and a powerful 3300 mAH battery, for an uninterrupted usage. The Galaxy On8 also sports a dual SIM functionality with a separate slot for memory card. Superior Low Light Imaging The Galaxy On8 comes with a f1.9 aperture in both front and rear cameras that deliver brighter images in low light conditions. The rear camera is a 13 mega-pixel shooter to capture high quality, crisp and detailed photographs. The devices also feature a front LED flash with a 5 mega-pixel front camera which along with f1.9 aperture will cater to all Selfie enthusiasts. The front camera alsoincorporates features such as Palm Gesture selfie, Wide angle selfie and Beautifying effects Price and Availability Galaxy On8 will be available in Gold, Black and White colours and the product will go on sale on from 2nd Oct, 2016 at an attractive price of INR 15,900/-

May I Come in Madam Team to fly to Bangkok to shoot for a special sequence

May I Come in Madam Team to fly to Bangkok to shoot for a special sequence It is a tried and tested formula in films to shoot at picturistic locations to garner extra mileage for the film to do well as it leaves the audience feeling thrilled to explore a new place even if it's on the big screen. But now TV serials too have started travelling places to give a visual treat to the viewers and gain brownie points on the TRP chart. Latest to join the bandwagon is the team of May I Come In Madam? Who will soon fly to Bangkok for a special highpoint in the storyline. The crew and cast have already been informed about the special schedule and if arrangements fall in place then the team is scheduled to fly to Bangkok on 3rd October for 5 days. This will be the first time that the show which began in March will be going to a foreign location to shoot. An overtly excited Sandeep Anand, who plays the lead role of Sajan said, “It’s the first time that the entire team will go out of the sets that too to a location like Bangkok which is known as the party capitol. We hear that the planning for this trip has been going on since long and was kept a surprise for us which is very sweet of then however I wish things fall into place and the team gets to have little fun along with work as it is kuch deserved. I am really looking forward to this trip". Watch May I Come in Madam? Mon- Fri at 09:30 P.M only on Life OK Atul Malikram 9755020247

Double the joy of Diwali with Usha special Offers

Double the joy of Diwali with Usha special Offers New Delhi, 19th September, 2016: Usha International, one of India’s leading consumer durables company introduces a combo offer to double the joy of Diwali. This offer is available across Usha kitchen appliances, E-series fans and Usha Janome sewing machines where an Usha product will be given free on purchase of select products. The combo offer on kitchen appliances includes deals such as free Usha On The Go Blender with the Usha InfinitiCook Halogen oven; Usha Smash Mixer Grinder with Usha Ebony Cooktop series; Usha Sandwich Toaster with Usha Food Processor, Usha Pop-Up Toaster with Usha Juicer and many more such offers. The offers will be valid till 31st October’16. For more information on Usha International Ltd, please visit www.usha.com

Liliput will be seen in Y.A.R.O kaTashan.

Liliput will be seen in Y.A.R.O kaTashan. Seasoned actor M.M. Faruqui aka Liliputhas bagged a cameo role in the ongoing show of Sony SAB. The actor will soon be seen in Y.A.R.O. kaTashan wherein he will play an imposter who will come to loot money from the family of Mr. Agarwal (Rakesh Bedi). Liliput will pose to be Mr. Agarwal’s childhood friend Harshvardhan, but in reality he will be a thief in disguise. The story will bring forth hilarious situations wherein the family will have to put up with the plans of the guy. Speaking to Liliput, he adds, “It was pleasure working with SAB TV and Y.A.R.O kaTashan. Infact, it was after a long time that I worked with Rakesh Bedi who is also a dear friend of mine. I got to meet new actors and we built a good relation in such a short span. I loved playing the character of Harshvardhan. The entire team is so lively and even the Director himself was so friendly I didn’t feel I was working on new show.” To know more stay tuned to Y.A.R.O kaTashan, Monday to Friday, 7.30pm only on Sony SAB!!!

Pear V Puri becomes the new Nagarjun on Life OK’s show Replacement of actors is a common phenomenon in daily soaps and the latest replacement is in Life OK’s show, Nagarjun - EK Yoddha. The main lead of the show, 21 year old Anshuman Malhotra fit the bill of an ordinary guy on his way to become a superhero however now for phase 2 of the show where a more matured looking actor is needed to play the part of Nagarjun, Pearl V Puri has been roped in overnight. Till now the storyline of Nagarjun – EkYoddha concentrated on the struggles of a 21 year old Arjun and how he is caught in the middle of a mythological mystery. Anshuman Malhotra was shown to be too big for his shoes fighting with giants like NikitinDheer and Mrunal Jain. However now with the change in storyline and Arjun becoming Nagarjun, Pearl V Puri has been roped in to play the part of Indian television’s first superhero. It had been reported that Anshuman was reprimanded by his producer Yash Patnaik to shape up or ship out if the ratings of the show didn't improve. Refuting the buzz, Yash says, “I have not pulled up Anshuman. He is a good actor and has done complete justice to the character. Such reports can be damaging for an actor. 21-year-old Anshuman fit the bill of an ordinary guy on his way to become a superhero. But we needed a mature guy to play the character in the second part, and that's why Pearl has been brought in. The ‘power leap' was planned in October, but we have advanced it as we have a good story at our disposal and many competing shows are slated to end”. Pearl V Puri who will be seen playing Indian television’s first superhero said, “There are many naagins on TV but I am the only Nagarjun and will be the only Nagarjun. I have been wanting to play a superhero since a kid but what I have now realized is that what is meant to happen will happen as my casting for the role of Arjun happened overnight that too when it was least expected. I am overtly excited about getting to play a superhero as everyone secretly wishes to be one and I get to be the first person on television to play one”. Watch Pearl V Puri play Nagarjun from Monday to Friday at 9pm only on Life OK Atul Malikram 9755020247

ITM University Raipur Conducted Traffic Awareness Drive

ITM University Raipur Conducted Traffic Awareness Drive Raipur, September 2016: Today, road accidents have become a part and parcel of our life and unfortunatelythis accident occursmostly due to reckless driving, poor knowledge about traffic regulation, speed, over takes etc. This year, ITM University had organised a week long campaign on safe driving and traffic awareness across Raipur and Naya Raipur from 11th to 17th September. The main objective behind the drive was to spread as much awareness as possible among the people,especially the bikers. Around total no of 200 students participated in the campaign along with few faculty members. Commenting on the drive, Hon. Vice Chencellor, Dr. Sanjay Kumar said “If we make our younger generation aware of simple things about traffic regulations, then many of these accidents can be averted”. To alert and educate people regarding safety of wearing helmets, a helmet rally was organized for the bikers. Also, thank you cards were gifted to the people who followed basic traffic guidelines. Dr. Prasad Kolla, Head Life & Allied Sciences said, “Compared to last few years, only a few number of passerby were found breaking traffic rules and regulations. This makes us happy that our campaign is adding values into people life. We will continue this drive in the nearby future and try to aware as many people as possible”. The drive came to an end with a brief lecture & demonstration on basic traffic norms to prevent oneself from accident.

Lakmé Salon is helping Brides-to-be ILLUMINATE with its Show Stopping Bridal Collection2016

Lakmé Salon is helping Brides-to-be ILLUMINATE with its Show Stopping Bridal Collection2016 ~launched in collaboration with designer Payal Khandwala~ Mumbai September , 2016: The dawn of every new era has witnessed the magnificence and legendary beauty of many powerful women, who epitomized confidence and grace. This year,the Lakmé Salon Bridal Stylists in collaboration with Payal Khandwala bring to you the Show Stopping Illuminate Bridal Collection. Inspired by the Lakmé Salon Bridal showby Payal Khandwala at Lakmé Fashion Week Winter Festive 2016, the collection focuses on giving the new age bride her stately moment to Illuminate and feel just like a king on her dream day. A refreshing take on the Indian bride, the collection focuses on allowing thenew-age bride to radiate on her special day. Lakmé Salon Hair and Makeup experts Shailesh Moolya and Sushma Khan showcase hair that’s nothing but regal and eyes that command attention, in this season’s bridal collection. Shailesh Moolya, National Creative Director, Hair,Lakmé Salon says “Lakmé Salon provides the latest trends and innovative services for the new age bride. This year, the hair styles for the collection book are modern and chic, catering to the bridal needs of every woman.” Sushma Khan, National Creative Director - Makeup, Lakmé Salon elaborates, “Inspired by this year’s kingly bride, the makeup colour palette ranges from elegant pastels to royal reds and golds. The Lakmé Salon collectionwill illuminate the modern bride’s look with elegance and opulence”. Disha Meher, National Expert - Skin and Nails, Lakmé Salon adds, “Lakmé Salon has ensured that details like the bride’s nails also reflect the illuminate theme. The collection will feature Nail art with rich hues, glitter and gems.” The gorgeous bridal looks that will be a part of the collection book are: • Imperial Ruby: Encapsulating the majestic auras of dynamic women, this look is an artistic melange of complementary shades, red and gold. Hues of gold and brown have been blended on the eyes that have with a dewy, elegantly strobed base with red lips and a regal bindi. • Regal Charm: The pastel bride will highlight sheer elegance with its soft-toned, shimmery base. Subtle shades of blue and retro eyeliner, while a soft blend of pearl on the inner corners gives this look an ethereal feel. A graceful bouffant with loose curls enhances this retro theme. • Crowning Glories: Envisioning the opulent lifestyle of ruling women, this look exhibits a deep gradient of purple blended with gold in the eyes, defined with sharp edges of kohl. Elegantly twirls of hair, with an up-style bun defines the crown on a reigning empress with natural flowers and a golden maang-tika. • Glowing Diva: This look paints the alluring and feminine qualities of iconic women. Classic red lips and a blue glitter tattoo, gives this look its luxurious feel. Forming the focus of this hairstyle is a deep side-parted French braid, twisted with curls. • Supreme Ruler: Opulent shades of bronze and gold have been flawlessly merged on the eyes. Illuminating the dewy base is a golden-bronze shimmer that blends with the beautiful Indian skin tone. This hairstyle is adorned with locks of wavy hair that forms an attractive bun. • Royal Radiance: This look captures the divine features of a warrior queen. Mesmeric like an illuminated night sky, the eyes have been given a smoky effect with shades of metallic purple and pink. While a golden glittery tattoo on the arms, adds drama to this look. • Iconic Sparkle: Neutral shades of lilac are skilfully blended to form a perfectly strobed, dewy base, contrasted with deep purple lips.Soft and velvety, tulip styled plaits have been intertwined with milk maid braids, forming the tiara of this classy, up-style bun. • Majestic Flair: Bringing to life the flair of powerful women, this look blends magnetic shades of gold and black with subtle hues of pink. Complementary shades of orange and pink form the perfectly strobed base for dewy skin and lips, enhancing the entire look. A neat up-style bun forms the crown of this look. Lakmé Salon is here to help you plan ahead of time with bespoke beauty services so you can glow like a goddess, exuding a luminous radiance by prepping your Hair, Skin and Body using our beauty services. Our bouquet of head-to-toe pre-bridal services will tailor to your every need and our professionally trained bridal stylists will complete your Illuminate FINISH and have you STYLED to perfection for your big day. It’s time to embrace the ‘flawless look’ with high definition and air brushed make up, coupled with the trendiest hairstyles! OTHER PRE-BRIDAL SERVICES OFFERED AT LAKMÉ SALON SKIN TREATMENTS • Moroccan Liquid Gold Ritual: Specially designed to rejuvenate your skin’s ageless glow. It helps your skin maintain the necessary levels of collagen, which diminishes due to age and the rough environmental conditions. It is also effective against aging, cell degeneration, skin inflammation, dryness and slight acne. • The Fashionista Facial: An elixir to all your skin problems, this facial will rejuvenate, lighten and detoxify your skin! Infused with rich minerals, treat yourself to the goodness of a thermal mask that enhances the glow of your skin by reducing tan and dullness. • Luminance 3+ Facial: The secret to beautiful skin is no longer a mystery. With this signature Lakmé ritual, that comes with 3 benefits of nourishment, radiance and the power to reduce dark spots, it's time to pamper your skin, prepping it for special occasions. • Perfect Radiance Illuminate Facial: A power packed facial with potent skin lightening active ingredients for an intense illuminating result that helps skin look glowing and supple instantly. HAIR TREATMENTS • Moroccan Smooth Spa - This intensive treatment uses the goodness or Argan oil to condition and treat dry, damaged and frizzy hair. • Health Boost- Restore the nutrients in your tresses and bring them back to life with this strengthening treatment. HAND AND FOOT TREATMENTS • Candy Crush Manicure/Pedicure– Containing a combination of natural butters and pure essential oils and adorable cupcake like detoxifying effervescent Strawberry and Blueberry bath bombs, this manicure and pedicure promises to leave hands and feet soft, smooth and rejuvenated. • Chocolate Manicure/Pedicure- The antioxidants present in Chocolate will nourish your dry and dehydrated hands and feet. Encapsulate the supremacy of majestic women in every look with Lakmé Salon’sShow Stopping Illuminate Bridal Collection look bookthis year! The looks will be available across Lakmé Salons in the country from September 2016 onwards. For further information, contact: PR24x7 Network Limited Atul Malikram 9755020247 amg24x7@gmail.com

Robot BahuRajni to be bitten by a snake in BahuHumariRajni_kant

Robot BahuRajni to be bitten by a snake in BahuHumariRajni_kant What happens when a snake bites a Robot? Life OK’s most popular show BahuHamariRajni_kant created buzz with its unique concept and comical twist and turns. The show brought to us a new avatar of Indian Bahu on TV who is the most efficient daughter-in-law, a great wife, a fabulous cook, a perfectionist in everything she does but is a Robot. But what will happen when a robot will come across a snake? In an upcoming sequence, there will be huge drama with a ‘snake’ becoming the center of attraction. A snake will enter the Kant house and create havoc. It will ultimately bite Rajni, and the eye witness to this incident will be Surili (Pallavi Pradhan). However, when Rajni will be unaffected with the snake bite, Surili will be shell-shocked however Rajni will be unaffected. Rajni’s robotic silicon skin will get damaged after the snake bite. The worst part will be that there will be a leakage of her internal fluid. And Surili upon seeing it will be all the more shocked and will come to a conclusion that Rajni has been spitting poisonous venom and is from the snake family. When asked Ridhima about the same, she said, “In real life I am extremely scared of snakes and can't even look at a picture of it. However shooting for this particular sequence was a lot of fun. Infactuntill an hour before the time of shoot, my makers kept teasing me that there will be a real snake of the set for this sequence which did get to me but gladly there wasn't. Overall the sequence came out very well and audience will definitely have fun watching it.” How will Rajni tackle this problem? Will Shaan (Karan V Grover) come in to save her skin? Watch BahuHumariRajni_kant from Monday to Friday at 8 pm only on Life OK Atul Malikram 9755020247

Vanity affairs for Nakuul Mehta

Vanity affairs for Nakuul Mehta Ishqbaaaz actor Nakuul Mehta popularly known as Shivaay Singh Oberoi seems to have a unique obsession that he shares with his character. Both Nakuul and Shivaay prefer looking on point at all times. The actor is very particular when it comes to his looks and makes sure he looks sharp in every aspect. He seems to be particular in every way possible but most importantly his hair. He is deeply embroiled when it comes to setting his hair and takes personal care of it thus being a perfectionist on screen as well as off screen. He always has his hair stylist roaming around him holding his vanity mirror for him and is seen setting his hair during cuts. His co-stars Omkara (Kunal), Rudra (Leenesh), Anika (Surbhi) and Saumya (Nehalaxmi) got together and gifted their ‘senior actor” an antique vanity mirror which the actor now uses at all times. Nakuul was amused on seeing the vanity mirror but he also thanked them later for it. Amused at the peculiar gift, Nakuul said “All of these guys had been telling me that they have this surprise for me, little did I know it would turn out to be a vanity mirror. I am extremely particular about my hair and keep a check on them at all times. They have to be perfect at all times. The gift however came as a surprise to me and it was a very sweet gesture on their part nonetheless.” Watch Nakuul Mehta as Shivaay Singh Oberoi in Ishqbaaaz from Monday to Sunday at 10 PM only on STAR Plus

Savdhaan India now encourages people to combat crime ‘Darr ke nahi Dattkar’

Savdhaan India now encourages people to combat crime ‘Darr ke nahi Dattkar’ Starting 26th September 2016, Savdhaan India launches its new season to empower and enable India against crime September 2016: Since its inception, Savdhaan India- Life OK’s highly rated and longest running crime fiction series has been cynosure of all eyes. Savdhaan India overnight became a force to be reckoned with because of its unique concept that struck a chord with the common Indian man. After 4 successful years of alerting the citizens against crime and giving them the boost to fight back, the show has advanced from not only showcasing real life incidents but also acknowledging brave hearts and celebrating the power of the common man with Samman Awards. As it steers ahead, the show is all set to start its 5th season in a more hard-hitting avatar. Savdhaan India is revamping its content to give its viewers an all new experience with the introduction of a new theme ‘darrkenahi, dattkar’. The thought behind this is to empower the audiences and motivate them to stand up against crime at home, outside and even in the virtual world. Crime rate in India is growing at an alarming rate. The total number of reported kidnappings in India is around a whopping 82,999/year incidents whereas rape and assault against women grew from 607 to 712 and 1,626 to 2,008 respectively from 2014 to 2015 just in Mumbai. With the rocketing crime rates, today, almost every individual has had a brush against some crime and have been in situations where-in they feared for their safety. Savdhaan India’s new and refreshed edition will sensitize people on such real life cases. The insight behind the motto of the new season is that as Indians, we live in constant fear of escalating a bad situation. We ignore eve-teasers, bullies, petty criminals with the attitude of “let it go”. These situations escalate into bigger crimes only because of this fear that stops us from stepping up at the right time. Hence, the way we can win this war against crime is by conquering our fears first and overcoming this existing mindset. In order to empower people across the country, hosts of the show, Sushant Singh, Divya Dutta and Mohit Malik came to Delhi to empower people and promote the new philosophy ‘darrkenahi, dattkar’. They interacted with the citizens of Delhi and encouraged them to become the change makers, to take a pledge to face their fears and educated them on how to be mindful of various situations that could put their security at risk. Sushant Singh who has been hosting the show since its inception said, “Savdhaan India has become my identity as people associate me so strongly with the show. I feel honored to be a part of something so noble and this time the new season and its message is going to leave people feeling more encouraged than ever to take a step against crime rather than submitting to it. In these 4 years of being associated with the show, I'm seeing a change, a step closer each year to the dream of making India crime free. With the new season I sincerely urge every Indian to combat crime darrkenahi, dattke”. Savdhaan India has believed in talking about relevant issues to spread awareness and celebrating the common man’s immense power to bring about societal change and justice. Sticking to the show’s signature “this really happened’ factor”- this new season – with unforgettable stories of real life crime and bravado in the face of fear – will be something no Indian would want to miss. Stay Tuned to Savdhaan India to catch some of the most unnerving stories from starting 26th September at 10:00 pm only on Life OK

YES BANK featured as Facebook Success Story for its Best-in-class Customer Acquisition campaign

YES BANK featured as Facebook Success Story for its Best-in-class Customer Acquisition campaign Mumbai, September27, 2016: YES BANK has been featured as a leading Success Story and Case Study on Facebook, for the innovative and efficient acquisition and engagement campaigns run by the bank on the world’s No. 1 social network. YES BANK’s use of ‘Context Cards’ in its campaign was recognized as a best-in-class strategy for Customer Acquisition on Facebook. YES BANK is amongst the leading banks in the world on Social Media, with the distinction of being the world’s most followed bank on Twitter and amongst the Top 5 Most Liked Banks on Facebook. The bank has consistently used Social platforms for engaging with its stakeholders and used Context Cards for the first time for its campaign on Facebook for acquiring Individuals for opening Savings Accounts. This use of Context Cards significantly helped the bank to engage with its audiences and acquire leads in a highly efficient manner. The campaign was also optimized for Mobile Key Campaign Highlights: - YES Bank used context card to capture quality leads on Facebook - 40% increase in leads in 6 months for Savings A/c - Cost per lead reduced by 15% - Responsive ads that were automatically optimised for Mobile Facebook has recognized this campaign as a Success Story and benchmark for Financial Services and has also been showcased this on Facebook’s Success Story page http://bit.ly/2cljKZi About YES BANK YES BANK, India’s fifth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India. YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of “Building the Finest Quality Bank of the World in India by 2020”. For further information, please contact: Atul Malikram 9755020247

'May I Come In, Madam?' actor Sandeep Anand to quit the show?

'May I Come In, Madam?' actor Sandeep Anand to quit the show? Television actor Sandeep Anand torn between quitting popular show, May I Come In, Madam? and taking up Bollywood offer. For most actors, television serves as a stepping stone to films. Sandeep Anand, who plays the lead role in May I Come In, Madam?. May quit the popular show for a Bollywood offer. One of the top-running shows on Like OK, May I Come In, Madam? had become a mass favourite in the comedy genre, but with Sandeep’s exit, the numbers may dwindle. Given this, the show’s producers are trying to convince the actor to change his mind, we hear. An insider reveals, “They are trying their best to retain him. They have offered him a huge hike and are also trying to work out timings for his convenience.” Sandeep Anand who plays Sajan is yet to make a decision at this point. When asked him about the same, Sandeep said that “Every actor wants to grow and this is a brilliant opportunity, something I had been waiting for. However, I am in two minds. My show has become popular and people love my character; it will be a very difficult decision. But I am still in talks (with the TV show makers) and we are trying to work out something that will suit both parties.” He also doesn’t divulge details about the Bollywood offer: “I cannot reveal much about the film, but it is a prestigious project and has an aesthetic subject. It is a huge deal for me, but I can’t part ways with the show either. Let’s see how it turns out.” Watch “May I come in Madam?” every Monday to Friday at 9.30 pm on Life OK.