CNN-News18 launches Virtuosity – an exclusive show with Vir Sanghvi

CNN-News18 launches Virtuosity – an exclusive show with Vir Sanghvi New Delhi, April, 2016: In line with its commitment to bringing the story behind the news to the forefront, CNN-News18 launched a new show VIRTUOSITY. Hosted by one of the country’s top journalists - Vir Sanghvi, the weekend show features a big news story and provides added context, insight and nuance that may not be immediately discernible. The show will have Vir, in his inimitable style, break down the story being featured and make it relevant and relatable for the viewers. He will present the facts, make use of history, use a lifetime of his personal experiences to break through the clutter and bring forth the key aspects of the story. In the first episode of Virtuosity - Stories from the News aired last weekend, Vir Sanghvi delved into the decline and fall of India's most flamboyant tycoon, Vijay Mallya. As his friends called the events surrounding Mallya "a witchunt” and industry insiders believed that Mallya "will come back with full honours", Vir unravelled the link between the corridors of power and the banks that "kept lending money to KFA which they did not do to other airlines". About Vir Sanghvi: Amongst India’s top journalists and most astute political commentators, Vir Sanghvi will bring nuance, insight and decades of experience to the channel’s news coverage. With millions of followers on social and traditions media, Vir has the unique ability to focus on core issues and explain the same in an engaging manner. In a career spanning 37 years, he has worn many hats – from print and television journalism to writing books. Watch Virtuosity – Stories from the News, every Saturday at 9:30PM with repeats on Sunday at 9:00AM and 10:30AM, only on CNN-News18. For further information, contact: PR24x7 Network Limited Atul Malikram 9755020247 amg24x7@gmail.com

CNN-News18 launches Virtuosity – an exclusive show with Vir Sanghvi

CNN-News18 launches Virtuosity – an exclusive show with Vir Sanghvi New Delhi, April, 2016: In line with its commitment to bringing the story behind the news to the forefront, CNN-News18 launched a new show VIRTUOSITY. Hosted by one of the country’s top journalists - Vir Sanghvi, the weekend show features a big news story and provides added context, insight and nuance that may not be immediately discernible. The show will have Vir, in his inimitable style, break down the story being featured and make it relevant and relatable for the viewers. He will present the facts, make use of history, use a lifetime of his personal experiences to break through the clutter and bring forth the key aspects of the story. In the first episode of Virtuosity - Stories from the News aired last weekend, Vir Sanghvi delved into the decline and fall of India's most flamboyant tycoon, Vijay Mallya. As his friends called the events surrounding Mallya "a witchunt” and industry insiders believed that Mallya "will come back with full honours", Vir unravelled the link between the corridors of power and the banks that "kept lending money to KFA which they did not do to other airlines". About Vir Sanghvi: Amongst India’s top journalists and most astute political commentators, Vir Sanghvi will bring nuance, insight and decades of experience to the channel’s news coverage. With millions of followers on social and traditions media, Vir has the unique ability to focus on core issues and explain the same in an engaging manner. In a career spanning 37 years, he has worn many hats – from print and television journalism to writing books. Watch Virtuosity – Stories from the News, every Saturday at 9:30PM with repeats on Sunday at 9:00AM and 10:30AM, only on CNN-News18. For further information, contact: PR24x7 Network Limited Atul Malikram 9755020247 amg24x7@gmail.com

Celebrated the ‘Being Responsible Day Care Center’s Annual Function at Pioneer Collage

Celebrated the ‘Being Responsible Day Care Center’s Annual Function at Pioneer Collage Indore, April, 2016 : Successfully celebrated the Being Responsible Day Care Center’s Annul Function at Pioneer Collage. The function was conducted in the presence of President of being Responsible Mr. Atul Malikram.. As a chief guest Dr. Pramod Kumar Jain also participated in this Programme. A talk show on the subject ‘Expensive - Education, falling - Level’ also organized in this function. With the direction of Dr. Pramod Jain many members have participated in this talk show. Talking about upcoming MP’s first Retirement Home programme which is going to start by being responsible, Mr. Atul Malikram gave detail about it. He added that, “With its national reach ‘being responsible brings opportunities for your community contributions to be recognized and awarded at national and international forums. With a wealth of experience and knowledge, we bring worldwide best practices in corporate partnerships, employee engagement and high-impact community projects.” Prizes were distributed to the winners of Quiz and Carom competition by Mr. Atul Malikram, President of this programme. Mr. R.M. Shrivastava was the host of this programme and Mr. Walaskar. Obliged in the program. At the end of the programme everybody participated in the party. About Being Responsible : Being Responsible is a Social Group of Indore. Established by Mr. Atul Malikram, the aim of this group is to fulfill the needs of society. Some below initiatives was started up till now by this group. Senior Citizen : Help of senior citizen is the main subject of this group, because senior citizen is the true wealth of society. Being Responsible – • Hospitality of senior citizen in day time is to be conducted by it’s two ‘day care center’. • Senior Citizen’s contribution for the society is to be awarded every year by ‘Indian Senior Citizen Award’ • Supported them to Join the prestigious organization by this Group. • Grocery items are also distributed to the needful senior citizen by the group. Being Responsible is going to start the second season of ‘Care Home for Senior Citizen’, it is first type of initiative in Madhya Pradesh. For more information, please contact Atul Malikram amg24x7@gmail.com 9755020247

Check out Kavita’s Kaushik’s brand new avatar for Dr BhanumatiOn Duty!

Check out Kavita’s Kaushik’s brand new avatar for Dr BhanumatiOn Duty! The news of Kavita Kaushik coming back on Sony SAB in a new show Dr BhanumatiOn Duty is already known. But here are some of the exclusive shots of her new look in the show. The svelte Kavita Kaushik totally portrays oomph at best and yet a heavy-duty look with her uniform avatar as a military doctor. In the show Kavitawill be playing the character of BhanumatiBhinnwho is an army doctor hailing from Rajasthan. The disciple and routine of army life has influenced her strongly and she solves her patients’ medical problems with alternative and unique kind of therapies. This beauty on duty believes that medicines are not the only way to cure patients. Commenting on her role, Kavita Kaushik, said, "As a performer I'm never satisfied with my acting , I always feel I could have done better when I watch myself act but the only time I feel happy and content is when I do a stunt , doing action liberates me and hence I chose these daredevil larger than life roles where I can challenge myself and push my limits and achieve what people perceive heroes to do , I'm so glad that I have this opportunity again there will be a lot of dhamaka in store of the audiences of Dr Bhanumati on duty , the ride has just begun fasten your seat belts guys" For further information, contact: PR24x7 Network Limited Atul Malikram 9755020247 amg24x7@gmail.com

Global Desi unveils its first store in Jaipur

Global Desi unveils its first store in Jaipur ~Marks 96stores with its launch in MGF Mall~ Jaipur, April, 2016: Global Desi, the India-inspired, boho-chic brand, marks its presence in Jaipur with the launch of its first exclusive store in the pink city’s famous MGF Mall. Established in the year 2008, Global Desi is infused with the philosophy to offer edgy yet eclectic styles to the fashion savvy, as it brings global trends with Indian aesthetics to the beautiful city of Jaipur. Spread across 650 sqft, this newly launched Global Desi store promises an exciting shopping experience with style infused range of ensembles and accessories to pick from. Keeping in mind the fun and flouncy spirit of the ‘Global Desi girl’, the store in Jaipur will house the latest Resort 2016 collection, titled #GreatFinds,reflectingthe undaunted curiousness of an explorer. The collection echoes the many possibilities of discovering all things beautiful whilst showcasing a mix of trendy cuts and fluid fabrics in vibrant hues. It is further characterized by a range of chic separates, crop tops, tunics and shift dresses to maxis, lightweight shrugs and bombers in free flowing silhouettes. Here, each outfit is distinct in style, making Global Desi a wardrobe essential for the new age girl. Commenting on the occasion of the opening, Sangita Rohira, COO-Global Desi says, “Global Desi is known for its distinctive style sensibility, unique prints, and trendy silhouettes. The increase in consumers graduating to this philosophy in the city, makes Jaipur an exciting market. We’ve always been in awe of the city for its rich culture and vibrant atmosphere and we feel it is an excellent region to strengthen our presence in. We are confident that the brand will be well received by the city and look forward to afantastic reception in Jaipur with this latest venture.” Offering an exciting and truly memorable shopping experience to the consumers, each one of Global Desi’s stores stand out as a fashion destination with a plethora of choices for the fashion forward. For further information, contact: PR24x7 Network Limited Atul Malikram 9755020247 amg24x7@gmail.com

92.7 BIG FM COMMENCES ‘U.P. KA SAFAR WITH NEELESH MISRA’ IN Gorakhpur

92.7 BIG FM COMMENCES ‘U.P. KA SAFAR WITH NEELESH MISRA’ IN Gorakhpur IN A FIRST OF ITS KIND TOUR, MASTER STORY TELLER NEELESH MISRA TO TAKE HIS RADIO STORIES TO LIVE AUDIENCES ACROSS INDIA’S HEARTLAND, UP Gorakhpur,April, 2016: Known for its unique and engaging content, 92.7 BIG FM, India’s No. 1 and largest radio network, launches yet another differentiated offering ‘UP Ka Safar with Neelesh Misra’. With an aim to take storytelling to the next level and engage with listeners directly, 92.7 BIG FM will embark on a journey with Neelesh Misra and his musical band across Uttar Pradesh, Allahabadthis time. Scheduled on Sunday, 24 April, the event which is free of cost will be held at Deeksha Bhawan,Deendayal upadhyay Gorakhpur,6:30 pm onwards. The passes for this prestigious LIVE event can be collected from the Deeksha Bhawan,Deendayal upadhyay, Gorakhpur & Raj communication, Shop No.9 Golghar baldev Plaza, Gorakhpur. Hailing from Uttar Pradesh himself, Neelesh Misra, known for his famous storytelling show Yaadon Ka Idiot Box on 92.7 BIG FM and now for UP Ki Kahiniyan, will cover the state through exclusive city tours and an on-ground mega event every week spread over two months from March to April. The cities which will witness these on-ground events and live concerts are Noida, Agra, Aligarh, Allahabad, Kanpur, Bareilly, Jhansi, Gorakhpur, Varanasi, Lucknow. For further information, contact: PR24x7 Network Limited Atul Malikram 9755020247 amg24x7@gmail.com

DANISH’S DIET MANTRA TO BEAT THE HEAT! Danish Akhtar currently seen as Hanuman on STAR PLUS’ popular mythological saga, SiyaKe Ram, is following a strict diet to maintain his body. The wrestler turned actor has adapted to a special all fruit diet to beat the heat. The team of SiyaKe Ram is currently juggling between Hyderabad and Mumbai. As per the track on the show, Ram, Sita and Lakshmanare invanvaaswhere soon they will be joined by Ram’s biggest bhakt, Hanuman. Danish Akhtar, who recently entered the show as Hanuman has adapted to an all fruit diet as most of his scenes are shot outdoor, in the heat. “I recently started shooting for the show. The heat has been killing everyone. I changed my entire diet to an all fruit diet. Fruits like watermelons, bananas, apples, oranges are an important part of my diet. Watermelons have a lot of water content and help me stay fresh and active. I have given the production a time table of my diet and I make sure to follow it,” says Danish. The wrestler, who considers Ashish Sharma (who plays Ram) as his mentor, has shared his diet plan with him. To this he adds, “Whenever I am eating any fruits, I make the team get a little extra for my co-actors. I have a separate plate for myself and another one for the rest of the team. It’s the best we can do as actors to dodge the heat.” Watch Danish Akhtar as Hanuman on SiyaKe Ram every night at 8pm only on STAR PLUS For further information, contact: PR24x7 Network Limited Atul Malikram 9755020247 amg24x7@gmail.com

Ashish Sharma aka Ram is actually a huge Hanuman bhakt

Ashish Sharma, who is popularly known for his role asLord Ram, on STAR PLUS’ show Siya Ke Ram, is a huge Hanuman bhakt in real life. The Jaipur actor who dreamt of playing Ram right from his childhood was always offered the role of Hanuman. “I belong to the city of Jaipur where plays on Ramlila are very common. I was thin and lanky but I was always offered the role of Hanuman. Every time I played Hanuman, I would learn something new about him. I soon became a huge devotee of Lord Hanuman,” says Ashish Sharma. Ashish talks about how he and his family celebrate Hanuman Jayanti every year on a large scale, to this he adds, “After I started playing the role of Hanuman, my entire family became a devout follower of Lord Hanuman. Hanuman Jayanti is a huge affair in our family. We celebrate it by having a big puja in the house with all our relatives involved. This year Hanuman Jayanti is on 22nd April but due to our hectic schedule of shooting seven days a week, I wasn’t getting an off. So I planned a trip a week ahead for the big puja in my hometown, Jaipur.” Ashish reveals his dream of wanting to play the role of Ram instead of Hanuman, he says, “I am a big Hanuman bhakt but I always dreamt of playing the role of Lord Ram. I had this belief that someday I would bag the role of Ram. I am now popularly known as Lord Ram and everyone recognises me as the same. I believe Lord Hanuman had planned this for me right from my childhood.” Watch Ashish Sharma as Lord Ram on SiyaKe Ram every night at 8pm only on STAR PLUS. For further information, contact: PR24x7 Network Limited Atul Malikram 9755020247 amg24x7@gmail.com

Vasant’s second wife seems like a ‘Ghotala’

Vasant’s second wife seems like a ‘Ghotala’ All hell breaks loose when a lady named Premlata (Pariva Pranati) enters Sunshine colony claiming to be Vasant’s (Sumeet Raghavan) wife. While Vasant refutes all her claims and tries his best to defend himself, the lady shows all the possible proofs that frame him. After trying to recollect Vasant learns that unknowingly he had signed some papers which happened to be marriage documents and on Earth if two people sign the papers you are considered as married. Premlata now starts living with the Ghotalas as Vasant’s lawfully wedded wife much to Varsha’s (Rupali Bhosale) dismay. However Sharad (Vinay Rohrra), Hemant (Punit Talreja) and Shishir (Sujay Bhagwe) support Premlata as they believe she is a victim of circumstances and Vasant’s carelessness. On the other hand the men of Sunshine colony who are smitten by Premlata use various tactics to woo her while Vasant tries to pacify Varsha and trying to prove his innocence. Will Premlata break Vasant and Varsha’s marriage or will Vasant come out clean? Pariva Pranati who will be seen as Premlata in SAB TV’s Badi Dooor Se Aaye Hai said, “Premlata enters the lives of the Ghotala’s and catches Vasant unaware when she claims to be his wife. She starts living with them in Sunshine colony as everyone has accepted her except for Varsha. Premlata is a very attractive girl and all the men in the colony try to woo her which adds on to a lot of confusion which will lead to humorous situations as she tries to dodge their affections.” Stay tuned! Find out if Vasant will be able to prove his innocence, tune in to Badi Dooor Se Aaye Hai every Monday to Friday 9:30 pm only on SAB TV!

Actress Sarika to host Life OK’s show, Savdhaan India

Actress Sarika to host Life OK’s show, Savdhaan India TV actress Sarika is all set to return to television after a year since she was last seen in a horror show. She will be anchoring Life OK’s Savdhaan India. Sarika will be taking on the much-sensitive and less talked about issue- medical crime, in the series. This will be Sarika’s third performance on TV, but she will be exploring the crime genre for the first time on the small screen. “It’s non-fiction yet, there is an element of cinema and the combination is interesting”, quotes Sarika when asked about her role. “It is a sensitive subject and needs to be treated carefully-right from the performance to your costumes. Everything has to be in tone with the issues we are talking about, so there is nothing loud or over the top”, she added. Sarika has worked with the show’s director, Sanjay Tripathy, as he has also directed her in the movie Club 60. “I thought of Sarika as an anchor when I came on board for Savdhaan India”, said Sanjay when asked about him and the actress teaming up for the upcoming episode of the show. While talking about the same, Sarika said, “When Sanjayji called me for this show, I was on board with no questions asked because Club 60 is like my family and me doing this show is an extension of that experience”.

Aarti Singh to don the role of a mother of 3 in &TV’s Waaris

Aarti Singh to don the role of a mother of 3 in &TV’s Waaris Aarti Singh, known for her character driven roles has been roped in for &TV’s upcoming show Waaris. Set in Punjab, this show will see Aarti playing the character of Amba, a hard core Punjabi mother. In fact she will be seen as a mother of three children! However, this mother has kept a secret from the family that will change their lives forever. This deep dark secret, and a well kept one at that will divide the family or bring it together? From what we hear, the actress is quite kicked about the show which will see her yet again take up a strong character in a family set up. Says the actress, “I am quite thrilled about the show and a little more about playing a Punjabi character. Punjabi’s by nature are very vocal about their opinions and the ladies of the household have a very strong personality. In this show, you will see me playing the role of a mother. My look is also refreshing. The audience will get to see me as a boisterous Punjabi Kudi.” Waaris is slated to on air soon only on &TV

INDIAN PLATINUM JEWELLERY RETAIL SALES GREW BY 24% IN 2015 India, April, 2016: Platinum Guild International (PGI) today announced the result of its third annual Retail

FOR IMMEDIATE RELEASE INDIAN PLATINUM JEWELLERY RETAIL SALES GREW BY 24% IN 2015 India, April, 2016: Platinum Guild International (PGI) today announced the result of its third annual Retail Barometer. This research is conducted by a 3rd party agency, StratWon Business Consulting. The Retail Barometer gives a unique view of platinum demand from the retail sales perspective and trade sentiment for the forthcoming year. The research survey covered over 21 retail companies, with approximately 310 retail outlets across the key platinum markets across India. The research was conducted between January and February 2016. Key Highlights of the Report  Platinum Jewellery was the bright spark for the industry with a retail sales growth of +24% in 2015. It was also the only category to consistently grow every quarter  PGI’s Strategic Partners have delivered a growth of 25% at an all India level  Platinum jewellery is on a growth curve with growing consumer acceptance, increasing distribution and successful branded programs  PGI Retail partners are optimistic about 2016 with all types of jewellery, but especially platinum and diamond jewellery. Forecasted a growth rate of 23% with Strategic Partners estimating a higher growth of 25% in 2016 The key findings of Retail Trade Barometer for India are: Platinum Jewellery (PJ) trends 2015  Platinum rings and bands launched in 2009 on the back of Platinum Day of Love, is now considered a main stay category, though there is still potential to drive incremental volumes. There is a high acceptance of platinum in the category of Couple Bands due to the PDOL campaign  Platinum Evara the bridal jewellery brand was launched early last year, Evara provides the retailers with an opportunity to increase piece weight, margins and the size of their platinum business  The Evara advertising and marketing program has driven both consumer enquiry and sales for Evara and also had a positive effect on driving men’s jewellery sales  Although Evara is still in the nascent stage of the product life cycle it has seen great response from consumers. Retailers are of the opinion that it will typically take about 2 years to establish a brand  Increasing acceptance of platinum by men has ensured a high growth in Men’s Jewellery fuelling the growth of plain platinum sales which now contributes to 47% of sales  Platinum jewellery grew by 24%, out of this 53% was dominated by studded platinum jewellery Overall Jewellery Category  Jewellery demand rebounded in H2 CY15. Q4 pushed sales and improved consumer sentiment. However, sales for the heavy bridal sets, the mainstay of most retailers was much lower in 2015  The primary focus for retailer’s remained in the bridal segment which contributes to 60% of the overall jewellery market in India.  The retailers reported a gold jewellery growth of 8% while diamonds were flat International Retail Barometer Findings The research survey covered over 400 jewellery retail companies with approximately 23,000 retail outlets in the four main international markets of China, India, Japan and the USA. The research was conducted between January and February 2016.  The low platinum price has created a buying opportunity for more consumers, as well as a margin opportunities for retailers  In China retailer chains and PGI’s strategic partners significantly outperforming the market  In Japan demand for platinum jewellery coupled with a shift in share of heavier product led to an overall growth of +2.7%  In the US market had an overall growth of +10%, owing to the low platinum prices Huw Daniel, CEO of PGI, commented, “Despite manifold challenges in the luxury category and a difficult year for jewellery in general, jewellery retailers vested in platinum have weathered the storm ahead of their peers. The historically low platinum metal price has benefitted consumers and retailers alike, presenting a unique opportunity to acquire the most aspirational fine jewellery. India is a very exciting market and PGI is bullish about the prospects here, particularly in the light of the launch of the new bridal segment, Platinum Evara. Due to our constant efforts the Indian platinum jewellery market grew by 24%, outperforming the forecast. We look forward to strong growth numbers in 2016.” Vaishali Banerjee, Country Manager India, PGI said, “Platinum has seen an excellent growth of 24%, despite it being a very challenging year. Insight based focused strategies has helped us deliver growth last year. We fuelled the desire for platinum, by creating new jewellery occasions and fulfilled unmet consumer demands through each of our brands. Through our communication we focused on establishing Evara as a wedding jewellery. And to enhance our reach further, we created a robust digital strategy in jewellery space which is crucial to engage with our core target group. And lastly, we established platinum as the most emotional jewellery metal that can drive higher margins for our trade making platinum both strategic and integral to their business.” She further added, “The outlook for 2016 is optimistic given that young India resonates with platinum. Through our initiatives and strategies we will continue to build further momentum.” Vijay Jain, CEO, ORRA said, “While there was an overall slowdown in gold and diamond jewellery sales in 2015, platinum sales saw a robust growth of 24%. Apart from the mainstay category of Love Bands, we have seen an excellent response for Evara, which had a positive rub off on Men’s Jewellery.  Although at a nascent stage, Platinum Evara provides great opportunity for retailers to increase their average unit price and hence the overall sale of platinum.” Joy Alukkas, Chairman & MD, Joyalukkas Group, said, “Joyalukkas was one of the first brands in India to launch platinum jewellery. Rings, mainly wedding and engagement bands was popular when we introduced platinum jewellery, however at present, our stores are selling a wide range of platinum jewellery for both men and women. Post launch of Evara, in our stores last year, we have seen considerable growth in demand for platinum jewellery, especially from customers shopping for bridal jewellery. Evara is a fairly new brand, so we believe, with a wider awareness the brand has the potential to grow in a very big way in the long run. We saw a 30% growth in Platinum jewellery at our showrooms last year and we feel in 2016 the growth will be even better.” Kalpanik Choksi, Managing Director, I H Jewellers, Ahmedabad said, “Modern designs combined with the subtle look of platinum has found appeal amongst young men which has helped increased demand for men’s jewellery at our stores. Evara has helped us increase the choice we offer our consumers in the bridal jewellery space.  We are very excited with the consumer response for Evara. With increase in sales of men’s jewellery and Evara, we have seen a growth of 50% in platinum sales.”  Pratap Madhukar Kamath, Managing Director, Abaran Timeless Jewellery Pvt Ltd said, “Platinum as a category has been growing YOY for us despite gold and diamonds having dropped. We have maintained an optimum stock level across our stores and good marketing support from PGI has helped us achieve good sales. We look forward to a great season of sales ahead.” Suvankar Sen, Executive Director, Senco Gold & Diamonds said, “As we expanded our presence in Mumbai & Bangalore, we ensured we took platinum to these cities. Platinum jewellery sales has grown by over 25% across our stores. Rings are the fastest moving categories in platinum followed by earrings & pendant sets. We have also seen increase in men buying into platinum chains and bracelets. With the increasing awareness amongst consumers in tier 2 & 3 towns, we see opportunity this year to introduce platinum in our stores in these cities.”

92.7 BIG FM’s ‘U.P. KA SAFAR WITH NEELESH MISRA’ CONTINUES SUCCESSFUL LIVE SHOW IN BAREILLY

92.7 BIG FM’s ‘U.P. KA SAFAR WITH NEELESH MISRA’ CONTINUES SUCCESSFUL LIVE SHOW IN BAREILLY IN A FIRST OF ITS KIND TOUR, MASTER STORY TELLER NEELESH MISRA TAKES HIS RADIO STORIES TO LIVE AUDIENCES ACROSS INDIA’S HEARTLAND, UP Bareilly, April , 2016: Known for its unique and engaging content, 92.7 BIG FM, India’s No. 1 and largest radio network has launched yet another differentiated offering ‘UP Ka Safar with Neelesh Misra’. After five hugely successful concerts in Agra, Aligarh, Jhansi, Kanpur and Noida with a packed audience, the show in Bareilly was equally appreciated and people came out in huge numbers to listen to their favourite storyteller. Speaking about his association with 92.7 BIG FM and UP Ka Safar, Neelesh Misra said, "My love for storytelling and UP has come together in this unique initiative 92.7 BIG FM’s UP Ka Safar. It was a great experience to see audiences attend and support us in such huge numbers in Agra, Aligarh, Jhansi, Kanpur and Noida and we hope it continues to get bigger. It is quite exciting to meet my listeners, engage with them and entertain them on a platform which has the backdrop of our state Uttar Pradesh and storytelling.” With an aim to take storytelling to the next level and engage with listeners directly, 92.7 BIG FM has embarked on a journey with Neelesh Misra and his musical band across Uttar Pradesh, Bareilly this time. Held on Sunday, 10th April in Bareilly, the event which was free of cost was held at IMA Auditorium, Civil Lines, from 6:30 pm onwards. Hailing from Uttar Pradesh himself, Neelesh Misra, known for his famous storytelling show Yaadon Ka Idiot Box on 92.7 BIG FM and now for UP Ki Kahiniyan, will cover the state through exclusive city tours and an on-ground mega event every week spread over two months from March to April. The cities which are yet to witness this fantastic live concert are Allahabad, Gorakhpur, Varanasi and Lucknow.

TRIDHA CHOUDHURY DESIGNS HER OWN LOOK FOR DAHLEEZ

Tridha Choudhury is winning millions of heart through her performance as Swadheenta Ramakrishnan on STAR Plus’ show Dahleez. Not many know that this pretty actress has a great fashion sense and gives her creative input to her own look for the character Swadheentaon the show. “Swadheenta’s character is very contemporary. When I read about the character I knew exactly what she should look like. The look should be relatable to any other modern girl living in Delhi. I requested the production house to give me the liberty to experiment with Swadheenta’slook and they readily agreed. Sometimes, I club a palazzo with a crop top, sometimes use an indo-western look, all in all a very stylish look,” said Tridha Choudhury. Tridha hopes she can make her character as relatable as possible so that the audience can connect to the story in a better way. Watch Tridha Choudhury as Swadheenta Ramakrishnan in Dahleez every night at 10.30pm only on STAR Plus. For further information, contact: PR24x7 Network Limited Atul Malikram 9755020247 amg24x7@gmail.com

92.7 BIG FM’s ‘U.P. KA SAFAR WITH NEELESH MISRA’ CONTINUES SUCCESSFUL LIVE SHOW IN BAREILLY

92.7 BIG FM’s ‘U.P. KA SAFAR WITH NEELESH MISRA’ CONTINUES SUCCESSFUL LIVE SHOW IN BAREILLY IN A FIRST OF ITS KIND TOUR, MASTER STORY TELLER NEELESH MISRA TAKES HIS RADIO STORIES TO LIVE AUDIENCES ACROSS INDIA’S HEARTLAND, UP Bareilly, April , 2016: Known for its unique and engaging content, 92.7 BIG FM, India’s No. 1 and largest radio network has launched yet another differentiated offering ‘UP Ka Safar with Neelesh Misra’. After five hugely successful concerts in Agra, Aligarh, Jhansi, Kanpur and Noida with a packed audience, the show in Bareilly was equally appreciated and people came out in huge numbers to listen to their favourite storyteller. Speaking about his association with 92.7 BIG FM and UP Ka Safar, Neelesh Misra said, "My love for storytelling and UP has come together in this unique initiative 92.7 BIG FM’s UP Ka Safar. It was a great experience to see audiences attend and support us in such huge numbers in Agra, Aligarh, Jhansi, Kanpur and Noida and we hope it continues to get bigger. It is quite exciting to meet my listeners, engage with them and entertain them on a platform which has the backdrop of our state Uttar Pradesh and storytelling.” With an aim to take storytelling to the next level and engage with listeners directly, 92.7 BIG FM has embarked on a journey with Neelesh Misra and his musical band across Uttar Pradesh, Bareilly this time. Held on Sunday, 10th April in Bareilly, the event which was free of cost was held at IMA Auditorium, Civil Lines, from 6:30 pm onwards. Hailing from Uttar Pradesh himself, Neelesh Misra, known for his famous storytelling show Yaadon Ka Idiot Box on 92.7 BIG FM and now for UP Ki Kahiniyan, will cover the state through exclusive city tours and an on-ground mega event every week spread over two months from March to April. The cities which are yet to witness this fantastic live concert are Allahabad, Gorakhpur, Varanasi and Lucknow.

WILLS LIFESTYLE | SPRING-SUMMER 2016 COLLECTION

ITC’s premium fashion destination Wills Lifestyle presents an exuberant collection for this Spring-Summer. Glam up in a modern & contemporary range this season comprising of high on fashion styles for both women and men! ONE-STOP FASHION DESTINATION FOR WOMEN Wills Lifestyle celebrates the playful, sporty essence of summer with a modernistic twist. Intense pastels and pop colours jive to the rhythm of bold prints and interesting glimpse of florals. This season, Wills Lifestyle is taking the women’s fashion back to the MOD era with the Retroscopic Pop range. Take your pick from gingham checks, quirky and bold florals, monochromatic drama and psychedelic geo prints to add a splash of bold to your style. Lend your wardrobe an edge with the Tailored Trip collection focused on crafted tailoring deconstructed to suit the modern woman. Ease, comfort, travel inspired functionality with interesting quirks and vibrant colors dominate the collection. The Studio collection is minimalistic, edgy, and distinctive. Experiment with the sculpted silhouettes and rich matt finish to give your style an ingenious touch to rule the party circuit. Accessorize your look and keep summer at bay with colorful scarves and bags in premium leather. Team up your Wills trousers with belts from the new SS’16 collection to add an extra dash of flair to your look. Wills Lifestyle fashion for women is all about oomph, panache and grace in a vibrant style! BLENDING GLAMOUR AND SOPHISTICATION FOR MEN The suave collection of Wills Lifestyle introduces premium shirts in tropical prints and colorful checks and stripes for men, crafted to immaculate standards. Exhibiting a youthful energy and an explosion of fine colours and contemporary design elements, Wills Classic epitomizes fine detailing and pure finishes ensuring your day is nothing less than remarkable. Team up the shirts with formal slim fit trousers for a smart, professional look, all day long! Formal range this season continues to be Regalia, Luxuria and Presidentia collection Indulge in the tailor-made perfection of Regalia with soft and mellow tones. Driven by colors and crafted with superior fabrics, this line is all about taking a moment away from the hustle-bustle of everyday life. Team up your trousers with Luxuria shirts for an instant dash of glamour. The Wills casual range brings to you a special, exotic Portofino range, emblematic of holiday spirit on a voyage with precise detailing and a bright color palette. Feel at one with deck chair stripes with a mystic twist of browns to lend you a feeling of the discerning traveler. Wills Clublife features styles that are sharp and distinctively urban. Add a spark of luxury to fashion with elegant detailing, edgy designs and sharp contrasts, giving you the perfect look to add glamour to your night. Define your style by pairing it with accessories, adding a touch of sophistication to any outfit. Accessories include pure silk ties, stylish leather belts and wallets for men. Wills Lifestyle ensembles are priced between Rs. 1,299 – Rs. 14,999 and available exclusively at all leading Wills Lifestyle stores across the country. About Wills Lifestyle Synonymous with fashion and elegance, ITC’s Wills Lifestyle stores offer a premium lifestyle wardrobe, incorporating the latest fashion trends for both men and women. Currently there are 109 Wills Lifestyle stores across 50 cities. The Wills Lifestyle range is also available across all leading departments’ stores and multi brand-outlets in the country whilst also being available on all leading online fashion retailing portals. For details visit: Website - www.willslifestyle.com Facebook - https://www.facebook.com/willslifestyleonline Twitter - http://www.twitter.com/willslifestyle Instagram– http://instagram.com/willslifestyle Pinterest – http://pinterest.com/wlsonline For further information, contact: PR24x7 Network Limited Atul Malikram 9755020247 amg24x7@gmail.com

Making corporate social responsibility work for your business

Making corporate social responsibility work for your business For companies that see CSR as an opportunity to strengthen their business, the big challenge is execution. Smart partnering can provide a practical way forward. Mumbai: Corporate Social Responsibility (CSR) is becoming an increasingly important activity to businesses nationally and internationally. As globalization accelerates and large corporations serve as global providers, these corporations have progressively recognized the benefits of providing CSR programs at various locations. Corporate social responsibility term is often used interchangeably for other terms such as Corporate Citizenship and is also linked to the concept of Triple Bottom Line Reporting (TBL), which is used as a framework for measuring an organization’s performance against economic, social and environmental parameters. Keeping this in mind, ‘being responsible’ is social initiative by Mr. Atul Malikram with an objective of encouraging the corporates to engage themselves in activities that would contribute to the process of development of society. At present, most business leaders know that corporate social responsibility is integral to long-term business success, but many CSR programs aren't part of a coherent portfolio often they are unconnected, poorly measured, unsustainable and have little to do with the company's business. While not all CSR activities need to deliver business results, every company will benefit from a unified central vision around CSR with mutually reinforcing initiatives. ‘Being Responsible’ will examine your current CSR programs with a critical eye and develop an overarching CSR strategy that reflects the unique requirements and goals of your company. By bringing greater alignment and direction to your CSR activities and measuring results effectively, you'll become better able to maximize the value of your CSR investments for society and for the business while building a solid foundation for delivering even greater value in the future. It will enhance your ability to evaluate your current CSR approach, design and execute focused, high-impact CSR strategies that integrate CSR efforts across your organization. This initiative is taken to help executives refocus corporate social responsibility and sustainability efforts in ways that benefit society and the business. And also, it will simplify your CSR efforts, offering complete project design and management. They invest in well-managed programs with demonstrable results and also report to you about the project progress, following due processes to monitor, audit and assess its impact. With its national reach ‘being responsible’ brings opportunities for your community contributions to be recognized and awarded at national and international forums. With a wealth of experience and knowledge, we bring worldwide best practices in corporate partnerships, employee engagement and high-impact community projects. We work on, CEE Contribute Go beyond your business goals. Participate actively in nurturing the city’s community. Through the ‘being responsible’network, you can invest in a range of initiatives to improve education, livelihood and health for the city’s people. Engage You have the resources. We bring the expertise. We voice out community needs and match your resources to high impact initiatives, so your giving programs achieve the maximum possible good. Engage with society to build a better place to live in. Enrich Long-term community initiatives or a one-time CSR budget allocation – we encourage both. With ‘being responsible’as your CSR partner, you get all around support – from CSR strategy design to diligence, implementation and impact measurement – to achieve your community investment goals. For more details, please contact Atul Malikram @9755020247, mail at amg24x7@gmail.com, www.beingresponsible.in