In Conversation with the Latest Superhero of Television; Anirudh Dave

In Conversation with the Latest Superhero of Television; Anirudh Dave Sony Sab’s Y.A.R.O KaTashan brings in a fresh twist in the plot After a successful completion of more than 100 episodes, Y.A.R.O KaTashan which is one of Sony Sab’s most popular science fiction shows is witnessing a divergent shift when Yaaro the humanoid transforms himself into a superhero called ‘Yo Man’. Here are some excerpts from the interview with Anirudh Dave who plays the role of ‘Yo Man’. 1. Tell us about your new look as ‘Yo Man’ the superhero When you shoot for a particular character, it is vital that all the aspects including your make up, attire and the whole look is apt for the character. I love the new look of Yaro which is ‘Yo Man’. Personally, I love water and adventure sports and for this role my attire is very similar to the gear you generally wear for these sports, hence I am very comfortable shooting in it. Additionally, the body suit has armor like metal knee guards and puffed up shoulders, which is a great motivating factor for me. It makes me feel like I am real superhero. 2. What has been your experience working with veteran actor like ShomaAnand who plays the Dadi’s role in the serial? Can’t express the level of comfort she brings to the set when she’s shooting! She has been part of this industry for nearly 40 years! And since I can remember, I have seen her in multiple films and television serials. It’s an honor to work with her. She is so senior in the industry, however, her demeanor is still so down to earth and humble. She is frank, never made me feel uncomfortable with the age difference. She is very approachable and we discuss many things just like friends! She also shares a lot of her past experiences with me, how it was like working 40 years back and her experiences working with some legendary actors of the time. 3. Who would you consider as your favorite super hero? To be honest, I don’t have any favorite super hero as such, but I believe that there is a super hero in every person. I strongly feel that whoever is takes an effort to better the society, constantly paying attention to their surroundings and reacting when necessary to bring about a positive change in society is equivalent to a superhero. 4. If you could have one superpower in real life, what would it be? I really would like some kind of power that could allow me to predict what bad things are going to happen in the future. So that I can change the present accordingly and avoid the problem altogether. 5. How will you use your super power to do good to the society? I will use it to better society, help the needy by foreseeing their problems. Control any mishaps or accidents if I see any. Maybe reduce the suicide rates, just anything to not allow anything bad to take place. Watch Yaro as he transforms himself to ‘Yo Man’ only on Sony Sab’s Y.A.R.O KaTashan every Monday to Friday at 7:30 pm!

Sulbha Arya and Umang Jain Spill the Beans about Their Off-Screen Relationship

Sulbha Arya and Umang Jain Spill the Beans about Their Off-Screen Relationship Your workplace can turn out to be a paradise when you have amazing co-workers. Same is the case of Umang Jain and veteran actor Sulbha Arya who are shooting for Sony Sab TV’s latest romantic comedy mini-series Khatmal-E-Ishque. Sulbha Arya who plays the cheerful Nani and Umang Jain in the lead role of female protagonist in Khatmal-E-Ishque have developed an exceptional off-screen bond which is reflected very charmingly on their onscreen performances.They love each other’s company, miss each other when one of them is not on set, lunch together, dance to music in their vanity and are just like any other BFF’s! In one instance when Umang was feeling under the weather, Sulbha Arya went out of her way to take care of her, just like she would with her own children. Commenting on their unique friendship, Umang Jain playing the granddaughter Lovina, said “SulbhaMaamis a total thorough darling and I am in complete awe of her.She is one of the nicest person that I have worked withand is a graceful and elegant actor. I hope that when I grow old I am as elegantand gracefulas she is. In the show she is the only individual who knows about my feelings for Kapildev played by Vishal Malhotra. Even though there is a huge generation gap between us, she is very open minded and supportive.” Similarly, Sulbha Arya playing the protective Nani of Lovina in the show, said “Knowing Lovina’s secret my character in the show is very supportive towards them, she knows that both love each other and feels that whether he is a traffic cop or from the army/military background should not matter. I have the same view in real life as well. That’s why I say that if father does not allow I will do it for you. I support them from my heart. We feel very bad when the rest are shooting and I don’t have to go on set. One time umang was not feeling very well during shoot. But I really felt like my own child is unwell and trying my best to make her feel comfortable just like real family. Tune in to watch ‘Khatmal-E-Ishque’ from Monday – Friday at 10 pm only on Sony SAB!

COFCO AGRI LAUNCHES NUTRIPRIDE SOYABEAN OIL - EMPHASISES FOCUS ON CONSUMER NEEDS IN RAPIDLY GROWING INDIAN MARKET

COFCO AGRI LAUNCHES NUTRIPRIDE SOYABEAN OIL - EMPHASISES FOCUS ON CONSUMER NEEDS IN RAPIDLY GROWING INDIAN MARKET Agra,19thDec., 2016:Noble Natural Resources, an Indian arm of COFCO Agri, aUSD $30 billion Agri Business MNC,invested around Rs. 150 croresin a State-of-the-Art Edible Oil Refinery at Kandla, Gujarat. The refinery has acapacity of 1400 MT per day,meeting all global best practices of safety, hygiene and quality. From its first full year of the operations during 2014, the Company established itself as a preferred supplier in the Bulk Edible Oil market among institutional buyers.The quality of product was highly appreciated by the end-consumers which included India’s various food companies. Continuing the success story of 2014, the Company entered into the Branded edible Oil segment by launching the Brand “NUTRILIVE”. This brand captured a sizeable market penetration in northern and western India within a year of its launch, with a strong distribution and retail network of 21 stock points catering to over 700 distributors in 11 states in North & West India. Drawing inspiration from these successes and having served the middle class and major mass consumers with a good quality product at a reasonable price through NUTRILIVE – and with the rising awareness towards the health across the country and to serve the upper middle class and elite segment of consumers --the Company has launchednew value-added premium brand in the edible oil segment: “NUTRIPRIDE,”focusing on health as well as taste. The Company is confident of making strong inroads in the Indian kitchen by capturing the critical mindshare of Indian women. Commenting on the launch, Mr. Samir Desai, Managing Director (G&O) at Noble Natural, said,“We are happy to launch NUTRIPRIDE Premium Soyabean oil and we are confident of gaining a sizeable marketshare and a permanent place on the kitchen shelves as a key cooking ingredient. We believe that if you have a good product which serves the need of the consumer then you will win a loyal customer base and growing market share over a period of time.” He added: “This will complement our existing product NUTRILIVE, which has been a great success. NUTRIPRIDEis a value-added product with enhanced nutrition benefits and is being produced in our world class refinery, ensuring global best practices of health &safety, hygiene and quality”. He further added, “We believe in servicing our customers through good qualityproducts consistently at reasonable prices.” NUTRIPRIDE is available in a variety of easy and convenient storage and packaging options catering to moderate to large kitchen usage. Initially, it will be available across Northern and Western India. Speaking on the cookery benefits, Ms. Nita Mehta, Celebrity chef and cookbook author said,“People now are health conscious and prefer healthier alternatives including oil, which is an integral part of Indian cooking, “NUTRIPRIDE” Premium Soyabean Refined Oilhas DimethyPolysiloxane (DMPS), which leads to lower absorption of oil by food. It is not just light but smooth and neutral in taste and therefore enhances the rich flavours of Indian food. She added: “Fortified with Vitamins A and D, NUTRIPRIDE brings an unbeatable advantage to the heart and overall health. The anti-oxidants add a booster shot to the longevity of oil and goodness of soya which is rich in Omega-3 fatty acids helps maintain an active lifestyle.” Soyabean oil is witnessing a healthy growth of 13 %owing to rising health concerns of traditional alternatives, and the growing awareness of its soyabean oil’s benefits. Moreover the branded segment of refined soybean oil is growing at a pace of over 25%. Operating in some of the world’s most resource-rich, origination markets, CofcoAgri handles a diverse range of agricultural products, supplying a global customer base. It operates an arsenal of assets to support the sourcing, processing, storage and marketing of a wide spectrum of essential raw materials – from grains, oilseeds, vegoilsand sugar to coffee & cotton. COFCO Agrihas an end-to-end presence in the Indian market.

In Conversation with the Dashing Nani from the show Khatmal –E-Ishque

In Conversation with the Dashing Nani from the show Khatmal –E-Ishque Veteran actress Sulabha Arya is all excited about essaying the role of a super cool ‘Nani’ in Sony SAB’s upcoming romantic comedy series – Khatmal-E-Ishque. Here are some excerpts from the interview. What made you chose this show? The main reason I chose ‘Khatmal-E-Ishque’ was for its association with Garima Productions. I have always shared a special bond with Ashwni Dhir who is the Producer of Garima Productions and also the writer of the show. Moreover, I have worked on few episodes of SAB’s long running show Chidiyaghar, hence I am aware of their working style, the atmosphere of the set and I am very comfortable with it. Additionally, once I take up a task, then I do not get into the nitty-gritties, I believe in my directors and producers and trust their decisions. Over time, we have achieved a mutual confidence about the roles I am about to play, and we are confident that it can be pulled off without a hassle. Thus, when they approached me, there was no question of saying no. Tell us about the first episode on Khatmal-E-Ishq I don’t want to divulge a lot as I want the viewers to watch the series. The story is about Kapildev (Vishal Malhotra), an eccentric traffic cop from Kanpur and Lovina (Umang Jain), a physiotherapist from Goa who fall in love with each other. It is a love story, which everyone can relate to as it is based on real life situations faced by us. It is not a forced comedy and involves a lot of emotions as well, which I am sure will pluck at everyone’s heart strings. Tell us about your character in the story? I play the character of a catholic Nani who is vivacious and always happy. She also has a very caring side to her, particularly towards her granddaughter Lovina. She stands by Lovina and is supportive of her choice of a life partner particularly when she faces opposition from her father who is not on board with the love affair. The entire cast had flown down to Goa for the shoot. Share your experience shooting in goa? Shooting in Goa was just like a picnic for us. Over time, we had formed a great bond with the entire unit and production team. The working conditions, the people in goa and weather was just perfect for the shoot. Ideally, any task I take up I give my 100% and try to enjoy every moment, but with such a beautiful place like Goa, with such lovely people and food, the experience was made even more special. Tell us about your association with Sony SAB. My relationship with SAB goes back many years., I have worked on ‘Yes Boss’ another long running show which was a weekly program, that had worked for almost 8-9 years. It’s not a new thing for me to work with SAB. I share a special bond with them and I am very comfortable working with them. ‘Khatmal-E-Ishque’ will premiere from 13th December 2016, Monday – Friday at 10 pm only on Sony SAB!

Actor Rituraj Singh models his secret agent role in Trideviyaan on a close family member

Actor Rituraj Singh models his secret agent role in Trideviyaan on a close family member Sony SAB is entertaining the audiences with its latest offering Trideviyaan that was launched earlier this month. The story is about three women living dual lives, fighting crime and managing domestic issues. Their team is led by Dinnanath Chauhan (Rituraj Singh) who plays the role of a dismissed secret agent (Agent Himalaya). Interestingly, we got to know that the actor has close relatives in the family who have been in the armed forces and in RAW. Rituraj’s father has served in the army, he was a Liftenant general and his uncle was in the Indian army all his life, but he took premature retirement and his colonel uniform got replaced by a suit. As a child, Rituraj found this to be strange and couldn’t figure the reasons for this change until his uncle died. As a child, Rituraj found it fascinating that his uncle was fluent in 7 languages including Arabic and Chinese which he could read and write. He also had a spool player which had headphones and he would always keep it locked. He also had a very mysterious mannerisms, whenever anyone tried contacting him, he would never pick his phone, but would only send messages on paper in sealed envelopes. They always had a secret code written in the tiniest font, unreadable without a microscope. But for Rituraj , these various ‘pieces of the puzzle’ only fell into place once the ‘secret’ was revealed.Rituraj told us that he was thrilled at getting to emulate his real life hero, by playing the role of secret agent Himalaya.The actor shared a quote with us on his experience of playing a secret agent in "reel life". “It feels great! The story line is so different from regular shows and even though I thoroughly enjoy playing all my roles, being agent Himalaya in Trideviyaan is special as it reminds me of my uncle.” When asked what’s the one thing a secret agent should keep in mind, Rituraj said,“ He should never share any information with anyone because you can never know who else may also be in disguise.” Catch all the action in 'Trideviyaan' Monday to Friday, 9.30 pm only on Sony SAB.

Original Trio back on Indian Idol

Original Trio back on Indian Idol ~Farah Khan to join Sonu Nigam and Anu Malik on the judges panel~ The melodious singer Sonu Nigam and the versatile music composer Anu Malik have been finalized to judge the popular singing reality show Indian Idol on Sony Entertainment Television. The latest we hear is that the multi - talented Farah Khan will be joining the duo in the judge’s panel. A source associated with the show informs us about the same, “The idea was to bring back the original trio. Farah is a connoisseur of good music and her films have had chartbuster songs.” So get ready to see the original clique with a new twist on Indian Idol starting soon on Sony Entertainment Television

UCWeb consolidates its position as a core driver in the newly launched Alibaba Digital Media and Entertainment Group

UCWeb consolidates its position as a core driver in the newly launched Alibaba Digital Media and Entertainment Group - Alibaba Group launches a 10 billion Yuan fund to build a grand entertainment ecosystem - UCWeb, which includes UC Browser, UC News and 9Apps, contributes towards revenue from mobile search, news feeds and game publishing. New Delhi, Nov , 2016: In a major restructuring move by Alibaba Group, Daniel Zhang, CEO, Alibaba Group has announced the establishment of the Alibaba Digital Media & Entertainment Group and a 10 billion Yuan fund that will invest in the digital media & entertainment industry. UCWeb,an Alibaba Group company, plays anintegral rolein the newly established Digital Media and Entertainment Group as a gateway and a content distributerfor the strategic restructuring. With over 420 million global MAUs, UC Browser, the flagship product of UCWeb serves as the driver for content distribution throughout the Indian Mobile Internet ecosystem. As the largest browser in India with 57% market share as per StatCounter, UC Browser is all set to become No.1 content distributor in India. As per the Alibaba Group’s quarterly financial results, ending September 2016, there was US$541 million revenue reported from the digital media and entertainment business with a 302% increase as compared to the same quarter in 2015. The growth in revenue included the significant contribution from the mobile value added services provided by UCWeb in the areas of mobile search, news feeds and game publishing, via their flagships products UC Browser, UC News and 9Apps. Link to the report: http://bit.ly/2fv0Iq7 Digitizing Entertainment with partnerships with Colors TV and Bollywood movie ‘Ae Dil Hai Muskil’ Speaking about the restructuring, Kenny Ye,General Manager of Overseas Business, Alibaba Mobile Business Group, emphasized the rationale behind new strategy of ‘Digitizing Entertainment’, saying, “Our data tells us that entertainment related content is the most consumed category of content on UC Browser, which has over 80 million monthly active users in India. India market certainly plays an important role in our global entertainment-related business and with our strategy of digitizing entertainment, we will continue to work with top entertainment content creators to provide more quality content to Indian users and a unique engagement platform to content providers. With our UC Browser being No.1 mobile browser in India, UCWeb envisions ourselves as being as powerful as Google and Facebook and bring the global mobile internet to an era of ‘GUF’(Google, UCWeb, Facebook).” Taking its strategy forward and expanding the entertainment related business globally, after a successful collaboration with Colors TV Channel, UCWeb also partnered with Fox Star Studios India to promote Hindi romantic drama film, Ae Dil Hai Mushkil. In a fortnight long campaign – UCWeb got first rights to ‘The Breakup Song’ (6 million viewers) and launched special section of unseen and exclusive footage from the movie (2 million viewers), video bytes from the stars, movie trivia and special posters as pop up screen and banners on its platform, UC Browser. The promotion received well over 8 million viewers via UC Browser. Success of We-Media program UCWeb is also setting news trends with a popular tool called ‘We-Media’. We-Media initiative gives both, a common man and a celebrity, a platform to make their opinions heard by millions of users. People get an opportunity to create, to write, share thoughts and engage with their followers on UC News and UC Browser. UCWeb also had a successful partnership with Chetan Bhagat for the launch of his latest Bestseller ‘One Indian Girl’. Chetan Bhagat wrote exclusive blog posts on UC News and had a successful Live chat on UC Browser. The event was viewed by over 15 lakh users, and attracted over 1.8 crore users to the campaign page in 3 days alone (Sept 28-30, 2016). UC News attracted a readership of 5 lakh for Chetan’s bonus chapter of the book and helped add over 58 thousand fans to his account. ### About UCWeb UCWeb Inc. (UCWeb), a business within Alibaba Mobile Business Group, is a leading provider of mobile internet software and services. Since the inception in 2004, UCWeb's mission has been to provide better mobile internet experience to people around the world. The international product portfolio of UCWeb includes UC Browser (mobile browsing service), UC News (content distributor), 9Apps (Android app store), UC Union (mobile traffic and monetization platform), etc. UC Browser is one of the world’s top 3 mobile browsers (as per StatCounter). UC Browser has reached 420 million Monthly Active Users as of August 2016, while 9Apps has clocked over 250 million. Additional information about UCWeb and its products can be found at www.ucweb.com.