Friday, 19 July 2019

Sony Pictures Networks India inaugurates the 24th Community Water Centre in Maharashtra

Mumbai: Taking a step further towards building a better society, Sony Pictures Networks India (SPN) inaugurated its 24th Community WaterCentre at Koliwali village in Bhiwandi Taluka. This initiative is in partnership with Naandi Foundation, under the environment pillar of SPN's CSR programme. The Community Water Centre at Koliwali village,will provide access to clean drinking water to at least 3000 individuals in the village that houses750 families. To support the cause and to educate the habitants of Koliwali village, prominent actors from the network's Marathi channel - Sony Marathi, Harshad Atkari and Mayuri Wagh along with Sony Pictures Networks' Head CSR, Rajkumar Bidawatka, local authorities from the Gram Panchayat and senior members from Naandi Foundation were present at the inauguration. SPN has always aimed at empowering communities and working towards building a better society. With this milestone, SPN in partnership with Naandi Foundation has been able to provide access to clean drinking water to 1.5 lakh individuals in Kolhapur, Sangli and Thane districts of Maharashtra. This initiative is one of the many steps taken by the network to support the creation of a sustainable environment. SPN is committed to co-creating India's social development agenda through its focus on various areas of social impact. Rajkumar Bidawatka, Head CSR, Sony Pictures Networks India (SPN) said : "Sony Pictures Networks is proud to partner with Naandi Foundation for making clean drinking water available across certain parts of Maharashtra, through its corporate social responsibility programme. Our aim is to help improve the lives of people who don't get access to a necessity like water. Through this, we are happy to bring alive and strengthen our theme of 'Ek India Happywala'.

Monday, 15 July 2019

Coca-Cola committed to ICC World Cup and Cricket

Coca-Cola committed to ICC World Cup and Cricket Maintains its consistent approach towards engaging with its consumers both online and off-line Creates record with over 4 billion + impressions across social platforms with a reach of 70 mn+ during its ICC World Cup campaign For Coca-Cola, the secret ingredient has always been to be part of peoples' lives - their moments of joy, laughter, music and celebrations. And 'Cricket' is amongst the most rejoicing occasions that caters to everyone and connects people across the countries. Coca-Cola celebrates the spirit and the happiness cricket brings into the lives of people and binds them under various circumstances. This year, Coca-Cola entered into a five-year global strategic partnership with ICC to celebrate cricket. Initiated from India, the aim of the partnership is to create memorable experiences for cricket fans across the world. This partnership includes all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and Wales, the ICC men's and women's T20 World Cup in Australia in 2020, the ICC Women's World Cup 2021 in New Zealand and the ICC Men's Cricket World Cup in India in 2023 amongst other global tournaments. The partnership has strategically aligned both ICC and Coca-Cola for the long-term by combining the strength of The Coca-Cola Company's diversified portfolio of over 500 brands and worldwide retail reach with ICC's unwavering focus to expand the sport's footprint globally. More than 100 days of innovative marketing initiatives Stirring up the excitement for the cricket lovers, Coca-Cola rolled out two new campaigns to celebrate cricket with the fans. The campaigns were aimed at making the World Cup moments special for the consumers with the simple pleasure of drinking a Coca-Cola. In the early stages of the game when consumers were preparing for the tournament, Coca-Cola focused on building a Stock Up Ritual. The film focused on building consumption depth around cricket viewing by encouraging fans to 'Stock Up' to be 'Match Ready'. It featured Ranbir Kapoor and Paresh Rawal, who encouraged cricket lovers to be prepared in advance and stock-up Coca-Cola to relish every second of the World Cup and not miss any game-changing cricket moments.https://www.youtube.com/watch?v=kdh8Ruu5fNs Once the passion and emotions were running high, Coca-Cola started conveying its core idea: Be the 12th Man. The film symbolized the hopes, aspirations, anxieties of Indian fans and what their spirit could be. The campaign addressed what is there in their hearts and minds during the World Cup: The intense desire to see India win. Keeping this in mind, '12th Man' campaign was built around the simple idea that, 'To be part of the team, you don't need to be in the team'. The film featured ace cricketers Rishabh Pant (India's 12th man just before as he was selected in the playing 11 for IND vs ENG) and Yuvraj Singh with a voice-over by Ranbir Kapoor. https://www.youtube.com/watch?v=ji4Yqa4Qtuk The campaigns till date has received more than 180 Mn views on television and 200 Mn views on Hotstar and were appreciated by consumers and industry experts. Furthermore, Ravinder Jadeja also posted when he joined the World Cup playing squad. Many people from different walks of like including celebrities such as SouravGanguly, Suniel Shetty and Paresh Rawal joined the chorus and congratulated the players. Going Digital - 'Phone the new moving TV' Embracing marketing innovations in the digital world to build seamless experiences for the consumers, select moments of the match amplified before, during and after the match across social media. A first-ever customized 12th man filter has been created and more than 100 Mn consumers have interacted with innovations such as the the 'Heart' cheer button on Hotstar alone, which was shared Live during the game. Coca-Cola's portfolio has garnered 770 Mn video views.360 Mn impressions were garnered on 'Branded Cards' that were placed contextually during live games on Hotstar. Overall, the World Cup campaign garnered 4 billion impressions across social platforms with a reach of 70 mntill now. The company created a line of innovations and which linked activations On-Ground and In-Ground for the consumers digitally. Special promotionswere kicked-off to provide consumers an opportunity to win an all-expense paid trip to London and watch World Cup match livealong with other attractive prizes. PET bottles with aunique code under the labels were launched. The company also ran contests on its own e-commerce website(Coke2Home),retail stores, cash and carry outlets, ecommerce, movie halls and kirana stores.250 lucky customers got a chance to experience the Cricket World Cup in London. The on-pack promotion was also initiated to watch the finals in London which generated 3.9 Million entries. Coca-Cola also made the World Cup Cricket moments special for consumers through its timely, contextual messaging. A special team was set up to create real-time contextual content, one-on-one communication with consumers and creating content for brand advocates across 21 cities in India and 6 languages. Taking the celebrationsacross borders The palpable excitement got extended to other South West Asian countries such as Bangladesh, Sri Lanka, Nepal, Bhutan and Maldives to win consumer hearts and become an essential part of the shopping basket. In Bangladesh, consumer campaign'Go to England and Cheer for your team' received5.4 Mn responses and enabled 60 winners to visit England and cheer for the Bangladesh Cricket team. A new TVC campaign'England erMaati; BanglarGhati' – Land of England; Pride of Bangladesh focused oncultural point of view and encouraged consumers to become loyal supporters. On-ground tie-up with Bangladesh Cricket Supporters Association allowed Coke ambassadors to post content Live from the stadium. War room set up also enabled in amplifyingthe communications real time during the matches, leveraging influencers and social media posts. In Sri Lanka, the consumer campaign, 'From Cap to Cup' ran across 50,000 retail outlets and enabled 30 winners to England to cheer for the Sri Lankan cricket team. The company also partnered with select food chains to run consumer promotions. The new World Cup TVC 'Drink of Togetherness' showcased how Coca-Cola is the beverage that brings fans together and encouraged them to become loyal supporters of the campaign. Coca-Cola was also the official sponsor of ICC World Cup 2019 match feed on the television. On-ground tie-up with Rupawahini channel captured Coke brand ambassadors cheering for the Sri Lankan team LIVE from the stadium. A war room was set-up to amplify real time moments during the matches, leveraging influencers and posts on Facebook and Instagram. 8 other countries activated this property, including the United Kingdom for a strong on-ground and digital activation in the hosting nation itself. Coming Up: More Excitement During ICC Cricket World Cup Final During the upcoming matches, Coca-Cola will continue to showcase its commitment to Cricket. It aims to reach 100 million more fans through multiple touchpoints, leveraging communities, digital & social media posts, and amplifying 'Be the 12th Man' on non-cricket platforms. Coca-Cola brand ambassadors and influencers will encourage people to share their stories. Furthermore, the company will capture the cricketing moments through regional Voxpopsfeaturing 12th man stories from the heartlands of India. On Snapchat, there will be a filter with the 12th Man cap for consumers to express themselves and share their 12th man moments. 50 winners from Coca-Cola's promotional campaigns will also feature as the brand ambassadors. It has also partnered with food aggregators to offer discounts on Coca-Cola and Cricket meals. Watch TVCs here: 'Stock Up': https://www.youtube.com/watch?v=kdh8Ruu5fNs 'The 12th Man': https://www.youtube.com/watch?v=ji4Yqa4Qtuk About Coca-Cola India Coca-Cola in India is one of the country's leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Thums Up Charged, Thums Up Charged No Sugar, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid range of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia range of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, Smart Water, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages. The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint. For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hindustancoca-cola.com. Follow us on twitter at twitter.com/CocaCola_Ind, or on facebook.

Tuesday, 9 July 2019

Quote by Principal Mutual Fund on Budget 2019

Mr. Rajat Jain, Chief Investment Officer, Principal Pnb AMC Mr. Rajat Jain, Chief Investment Officer, Principal Mutual Fund on Budget 2019. “The budget continues its focus on infrastructure growth in areas of water, roads, affordable housing and railways and has provided for substantial spends in this space. There is an effort on further improving ease of doing business and raising resources, esp . from the offshore markets to provide for growth. The key question facing the economy is the growth slowdown and market expectations were for specific steps that could be taken in this regard. There is a bit of disappointment here from an initial reading of the speech. The shifting of NBFC governance to RBI is welcome along with the provision of partial credit enhancement. The details of proposal to increase public shareholding to 35% would be awaited as it could lead to increased supply of paper while at the same time increasing India's weight in global indices.” The views contained herein are the independent views of the spokesperson and are not to be taken as an advice or recommendation to buy or sell any investment or interest thereto. The views and strategies described may not be suitable for all investors. It should be understood that any reference to the securities/ sectors in the document is only for illustration purpose. The information contained in this document does not constitute an offer to sell, or a solicitation of an offer to buy any security, investment product or service. Investment involves risk. Past performance is not indicative of future performance and investors may not get back the full amount invested. As an investor you are advised to conduct your own verification and consult your own financial and tax advisor before investing. Mutual Fund investments are subject to market risks, read all scheme related documents carefully Below is the quote by Ms. Bekxy Kuriakose, Head – Fixed Income, Principal Mutual Fund on impact of Budget on Debt Market & Outlook and attached is her photograph, for your reference. Do let us know if you require any additional information on this. “The newly appointed Finance Minister positively surprised the debt markets by reducing the fiscal deficit target from 3.4% as laid down in the Interim Budget to 3.3%. Gross borrowing, Net borrowing, switches and buybacks have been retained as given in the Interim Budget which is a relief. On closer look at the fine print, while the fiscal deficit at absolute level is almost the same as in Interim Budget: Rs 703760 cr (703999 cr in Interim) what has been increased is the Nominal GDP assumptions from 11.5% to 12%. This helps in therefore showing an optically lower fiscal deficit target. Among other notable items in the Budget, the GST collections have been scaled down by almost Rs 1 lakh cr which makes it more realistic considering the trend in recent collections. Income Taxes target has also been reduced by 50000 cr. Thus the Revenue Deficit is higher at 2.3% as compared to 2.2% projected in the Interim Budget. The mention of sovereign bond issuance in foreign currency as a diversification and to alleviate demand pressures domestically also aided in the rally today in gilt and bond prices. The ten yr gilt benchmark as on 2.15 pm today afternoon is trading around 6.65%, 10 bps lower than yesterday's level. With the Budget announcement out of the way and govt sticking broadly to the fiscal parameters, markets will now move on to other events. The overall environment remains benign with subdued headline and core inflation, falling global bonds yields, dovish global central banks and ample banking system liquidity.” The below links give the three main documents one can peruse among all those available. Links: Abstract of Receipts giving the breakup and targets for various receipt heads : https://www.indiabudget.gov.in/doc/rec/ar.pdf Sources of Financing the Fiscal Deficit: https://www.indiabudget.gov.in/doc/Budget_at_Glance/bag2.pdf Budget at a Glance: https://www.indiabudget.gov.in/budget2019-20(I)/ub2019-20/bag/bag1.pdf The views contained herein are the independent views of the spokesperson and are not to be taken as an advice or recommendation to buy or sell any investment or interest thereto. The views and strategies described may not be suitable for all investors. It should be understood that any reference to the securities/ sectors in the document is only for illustration purpose. The information contained in this document does not constitute an offer to sell, or a solicitation of an offer to buy any security, investment product or service. Investment involves risk. Past performance is not indicative of future performance and investors may not get back the full amount invested. As an investor you are advised to conduct your own verification and consult your own financial and tax advisor before investing. Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

"Union budget of 2019 pivots on creating opportunities for our aspiring youth"- Dr Aseem Chauhan Chairman and Chancellor of Amity University

Dr. Aseem Chauhan, Chairman and Chancellor of Amity University on Budget, 2019. "This is perhaps the most awaited budget for the education sector in recent history. A number of the initiatives of the Government are appreciable. The proposed National Research Foundation should enable India to lay more emphasis on the quality and volume of research in emerging areas. We can see an increased focus on start ups and MSMEs with a number of initiatives that may trigger economic growth and employment generation. Further, we laud the Government's initiative to attract foreign students through the Study in India program. By including this initiative in Union Budget, Government has emphasized its effort to increase India's market share of global education exports. Allocation of Rs 400 crore for world-class higher education institutions in FY20 is again a welcome move to improve the quality of education infrastructure of our country. This Union budget 2019 comes bearing good news for Indian youth. Skill development in new and emerging technologies such as artificial intelligence, big data and robotics is a forward looking move by the Government. Today's budget pivots on creating opportunities for our aspiring youth and the rural economy. This will help the country in generating jobs and also in bridging the skills gap."

Thursday, 27 June 2019

Dish TV India launches Cricket World Cup Anthem to Support Team India

New Delhi, 26th June 2019: Celebrating the cricket world cup spirit, Dish TV India Limited, the world’s largest single-country DTH Company has launched a unique anthem ‘Sirf Fan Nahi, Dishkiyaon Fan’ for all the cricket fans to cheer for Team India. The anthem is a part of its ongoing contest Dishkiyaon Cup’, wherein participants can predict match winners and win exciting prizes. Capturing the emotions of cricket fans, the Dishkiyaon Fan anthem embodies the spirit of the brand tagline ‘Dish NahiDishkiyaon Hai Yeh’. In order to participate, cricket enthusiasts are invited to perform on the anthem and showcase their inner talent in various innovative ways using #DishkiyaonFan. The contestants need to upload their video entries on social media platforms such as TikTok and Instagram. The best-selected entries will win exciting prizes. Since its launch, several entries have been pouring in from across the country with fans showcasing their unique talent. Commenting on the initiative, Mr. Sukhpreet Singh, Corporate Head, Marketing, Dish TV India Ltd, said, “We are thrilled to launch our world cup anthem for all the cricket fans in the country and urge them to come forward and show their love and support for cricket and Team India. With the #DishkiyaonFan anthem, we intend to bring alive the cricket frenzy in a unique ‘Dishkiyaon’ way. We, at Dish TV, always focus on delivering innovative and engaging content to our customers and this engagement program is a step in the same direction.” The #DishkiyaonFan contest primarily runs on DishTV’s Facebook, Twitter and Instagram page. Additionally, this contest will also be amplified with the best entries being featured on Dish TV’s unique entertainment blog/destination –Dishopedia To be eligible for participation, the contestant should follow all three social pages of DishTV- @Facebook – Dish TV India Facebook @Instagram – Dishtv.India @Twitter – DishTV_India Music Anthem – https://www.facebook.com/dishtvindia/videos/443408976210246/ *************************** About Dish TV India Limited: Dish TV India Limited is India’s largest direct-to-home (DTH) Company with a subscriber base of more than 23.7 million. Dish TV India Limited owns multiple individual brands like Dish TV, Zing and d2h under its umbrella. The company benefits from multiple satellite platforms including SES-8, GSAT-15 and ST-2 and has a bandwidth capacity of 1332 MHz, the largest held by any DTH player in the country. Dish TV India Limited has on its platform more than 701 channels & services including 31 audio channels and 73 HD channels & services. The Company has a vast distribution network of over 3,750 distributors &around 415,000 dealers that span across 9,400 towns in the country. Dish TV India Limited is connected with its pan-India customer base through call-centres that are spread across 22 cities and are equipped to handle customer queries 24X7 in 12 different languages. For more information on the Company, please visit www.dishtv.in

Wednesday, 26 June 2019

'The Dhun Project'

'The Dhun Project' Link:http://bit.ly/2X3nwCH Mumbai, June 24, 2019: Sony Pictures Networks India together with India Vision Foundation celebrated World Music Day with the release of a heart-warming video of– The Dhun Project. The Dhun Project has facilitated the opening of music training centers across five large prisons in North India. The initiative uses the powerful medium of music (vocal and instrumental) toassist in rehabilitation of prison inmates, thus preparing them for reintegrating into society post their prison term. 'The Dhun Project' has now touched the lives of close to 250 inmates at five training centres in UP and Haryana prisons. Since the project's initiation in 2018with the launch of their first music training center at the Bhondsi Jail in Gurugram, Haryana, four more training centres have been set up atRothak and Ambalaprisons in Haryana, and Dasna and Kasna prisons in Uttar Pradesh. Furthermore, special trainers (vocal and instrumental) have been appointed who visit the music centres on a regular basis to train the prison inmates. The training centres are well equipped with instruments such as drum set, pad, tabla, dholak, harmonium, guitar and electric keyboards. So far, 116 inmates have been trained in vocal, 105 in instrumental and 23 inmates trained in both vocal and instrumental music. Apart from being a source of cheer and entertainment, the training equips inmates with a potential source of livelihood. Comments: Rajkumar Bidawatka, HeadCSR, Sony Pictures Networks India (SPN): “We at Sony Pictures Networks India are always striving towards building a better society. I am pleased that we are able to drive social change at prisons across North India in collaboration with India Vision Foundation. The Dhun Project is a wonderful showcase of how music can transform lives. Through our initiatives, we hope to encourage positive change and give life to our vision of Ek India Happywala.” Please find below a video link, which explains the initiative along with testimonials from all stakeholders involved towardsachieving the goal. About Sony Pictures Networks India (SPN) Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels. SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN's content library; PIX and PIX HD, the English movie channels; AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform; SPN Productions, the networks' film production arm and StudioNEXT the independent production venture for original content and IPs for TV and Digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries. The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the 'Aon Best Employers India' Award in recognition of SPN's unique workplace culture and exceptional people practices, consistently ranking amongst India's Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India and adjudged one of India's Great Workplaces by the Great Place To Work® Institute. Sony Pictures Networks India Private Limited is in its 24th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India. For more information, log onto www.sonypicturesnetworks.com

Monday, 24 June 2019

Amway India Encourages Holistic Wellness – Mind, Body and Spirit on International Yoga Day

• Hosts yoga and wellness workshops for consumers, direct sellers and employees across multiple locations • The sessions highlighted benefits of Yoga for healthy living Jaipur,22ndJune 2019:As India and the world celebrated the 4th edition of International Yoga Day, Amway India, the country’s largest FMCG direct selling company commemorated the occasion by organising unique initiatives in multiple cities like Mumbai, Bangalore, Ahmedabad and several others across India. The leading wellness player, Amway hosted yoga and wellness workshops for its consumers, direct sellers and employeesin the region to promote holistic and healthy living. The workshops were focused on creating awareness about ways in which Yoga fortifies mind, body and spirit. With hectic and demanding lives, there has been a significant increase in stress disorders and lifestyle diseases. Simple practises like regular exercise, yoga and appropriate nutritional intake can go a long way in maintaining optimal health. The wellness workshops held by Amway India witnessed training sessions on yoga that highlighted the benefits of practising yoga and specific asanassuch as Pranayama, Bhujangasana among others. With over 400 yoga enthusiasts, the participants also pledged to spread the message of healthy living and holistic wellness among their friends and family. Mr. Gursharan Cheema, Senior Vice President – North & South, said, “Yoga is an integral part of our culture and is one of the most effective traditional means of living a healthy life. Combined with quality sleep, a healthy diet and an active lifestyle, it helps bring an element of discipline into one’s life.. We are confident that our consumers, direct sellers and employees will benefit greatly from the initiative.” About Amway India Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the world’s #1[4] direct selling with presence in over 100 countries & territories. Globally, Amway is 60 years old, US $ 8.8 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 800 patents granted and another 240 patents pending. Amway has nearly 1000 scientists across 100 research and development and quality assurance laboratories worldwide. Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use[1]. With the aim of increasing consumer outreach Amway has set up more than 62 Xpress Pick & Pay stores across the country. Amway products are popular not just in India but across the world. Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand[2]. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is India’s No. 1 premium skin care brand[3]. Amway India also offers ‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration. Amway India is aggressively entering newer categories. Most notably, the company launched a Weight management program called ‘W.O.W.’ (Will over Weight) which has been really appreciated by the consumers in India. Amway forayed into the consumer durables segment with the launch of a premium cookware range Amway Queen and the Energy Drink and Sports