HSIL Expands Consumer Business Division with The Launch of ‘moonbow Water Purifiers’

HSIL Expands Consumer Business Division with The Launch of ‘moonbow Water Purifiers’ THE BRAND AIMS TO CAPTURE 10% MARKET SHARE IN THREE YEARS Hyderabad September 2016: HSIL Ltd., the leading sanitary ware company with a legacy of 56 years launched its new range of water purifiers under its umbrella brand, moonbow. Carrying forward the brand promise of ‘Expect the unexpected’, ‘moonbow’ water purifiers offer a wholesome healthy lifestyle to the consumers and cut across socio-economic sectors in India to provide clean drinking water to all. The moonbow water purifiers will have 5 variants available, namely Oceanus Premium, Oceanus, Achelous Premium, Achelous&Ezili with the prices ranging from INR 12,990/- to INR 26,990/-. One of the biggest challenges in India is access to clean drinking water for the masses. Currently, water purification market is mostly concentrated in metros and large cities. This creates the right impetus for a brand like HSIL to enter this segment, which has seen a growth of approx. 20% over the last couple of years. Utilizing their vast distributor network pan India, HSIL looks forward to penetrate the metros, sub metros & tier 2 markets and aims to capture a sizable market share there. HSIL’s dedicated after-sales service across India further boosts their market presence as the brand offers great customer experience through their contact centres, email and website. As a home grown Indian brand, HSIL offers the complete set of services from installation, pre- and post-sales demo, preventive maintenance, de- and re-installation, etc. Initially, the brand will launch RO based technology models and later in the financial year, UV Gravity based water purifiers will be introduced in the market. The RO based water purifiers utilize the latest Hexapure technology which ensures extremely pure, safe and healthy drinking water, along with having an extreme elegant design and aesthetics. Speaking at the launch, Mr.RakeshKaul, President & Chief, Consumer Business, HSIL Ltd, said, “We are excited to bring to the market moonbow water purifiers from the consumer division of HSIL as we feel that this segment has a rather high foreseeable growth rate and also we intend to provide complete home care solutions to our consumers. We believe that our existing network and aftersales service will make us stand apart. We intend to invest massively in the R&D for water purification and continue to work on newer technologies. The idea is to provide value for money to our consumers across social-economic backgrounds and become the most competent player in the segment. The plan is to further make the products technologically more interactive and provide real time information to consumers. ” The moonbow water purifiers already launched in August 2016 in market HSIL intends to go all out in creating consumer touch points across 4,000 retail outlets currently selling consumer business products and through e-commerce, modern trade, etc. Last year, the consumer product division of HSIL had earlier successfully launched the range of moonbow air purifiers and Hindware Atlantic water heaters. About HSIL Limited: HSIL Limited constitutes two primary business divisions, Building Products and Container Glass. Within the ‘Building Products Division’ the product line includes; sanitaryware, faucets, wellness and other allied products, and consumer products. The product basket is available in the market under the brands; Queo, Hindware Italian Collection, Hindware Art, Hindware, Amore, Vents and Benelave. The “Container Glass Division”, second largest today, constitutes glass & PET bottles, available under AGI and Garden Polymers respectively.

HSIL Expands Consumer Business Division with The Launch of ‘moonbow Water Purifiers’

HSIL Expands Consumer Business Division with The Launch of ‘moonbow Water Purifiers’ THE BRAND AIMS TO CAPTURE 10% MARKET SHARE IN THREE YEARS Hyderabad September 2016: HSIL Ltd., the leading sanitary ware company with a legacy of 56 years launched its new range of water purifiers under its umbrella brand, moonbow. Carrying forward the brand promise of ‘Expect the unexpected’, ‘moonbow’ water purifiers offer a wholesome healthy lifestyle to the consumers and cut across socio-economic sectors in India to provide clean drinking water to all. The moonbow water purifiers will have 5 variants available, namely Oceanus Premium, Oceanus, Achelous Premium, Achelous&Ezili with the prices ranging from INR 12,990/- to INR 26,990/-. One of the biggest challenges in India is access to clean drinking water for the masses. Currently, water purification market is mostly concentrated in metros and large cities. This creates the right impetus for a brand like HSIL to enter this segment, which has seen a growth of approx. 20% over the last couple of years. Utilizing their vast distributor network pan India, HSIL looks forward to penetrate the metros, sub metros & tier 2 markets and aims to capture a sizable market share there. HSIL’s dedicated after-sales service across India further boosts their market presence as the brand offers great customer experience through their contact centres, email and website. As a home grown Indian brand, HSIL offers the complete set of services from installation, pre- and post-sales demo, preventive maintenance, de- and re-installation, etc. Initially, the brand will launch RO based technology models and later in the financial year, UV Gravity based water purifiers will be introduced in the market. The RO based water purifiers utilize the latest Hexapure technology which ensures extremely pure, safe and healthy drinking water, along with having an extreme elegant design and aesthetics. Speaking at the launch, Mr.RakeshKaul, President & Chief, Consumer Business, HSIL Ltd, said, “We are excited to bring to the market moonbow water purifiers from the consumer division of HSIL as we feel that this segment has a rather high foreseeable growth rate and also we intend to provide complete home care solutions to our consumers. We believe that our existing network and aftersales service will make us stand apart. We intend to invest massively in the R&D for water purification and continue to work on newer technologies. The idea is to provide value for money to our consumers across social-economic backgrounds and become the most competent player in the segment. The plan is to further make the products technologically more interactive and provide real time information to consumers. ” The moonbow water purifiers already launched in August 2016 in market HSIL intends to go all out in creating consumer touch points across 4,000 retail outlets currently selling consumer business products and through e-commerce, modern trade, etc. Last year, the consumer product division of HSIL had earlier successfully launched the range of moonbow air purifiers and Hindware Atlantic water heaters. About HSIL Limited: HSIL Limited constitutes two primary business divisions, Building Products and Container Glass. Within the ‘Building Products Division’ the product line includes; sanitaryware, faucets, wellness and other allied products, and consumer products. The product basket is available in the market under the brands; Queo, Hindware Italian Collection, Hindware Art, Hindware, Amore, Vents and Benelave. The “Container Glass Division”, second largest today, constitutes glass & PET bottles, available under AGI and Garden Polymers respectively.

Ghotak to make Puppy his Guru.

Ghotak to make Puppy his Guru. Chidyaghar is back with another hilarious story this week. The current track will have Puppy flirt with Koyal again, however this time around Ghotak is patiently observing Puupy’s behaviour. While travelling in train Ghotak comes across a Pandit who informs him about some problem in his horoscope and that his stars are currently not favouring him. The pandit also gives him a solution and asks him to follow the first bachelor he sees in the morning and give him the position of a guru in his life. Ghotak follows the instructions given by his pandit and connects everything that he has said to every situation he faces. Next day Ghotak sees puppy and recalls what the pandit had asked him to do. He then decides to make Puppy his Guru. The situation gets out of hand when Puppy starts taking advantage of Ghotak’s plight and starts flirting with Koyal. Paresh Ganatra who plays Ghotak on the show adds, “This story is actually very hilarious because this time Ghotak will be the one who will plead to Puppy. When puppy gets to know about Ghotak’s he takes advantage of the situation and makes Ghotak do things to just annoy him. And this is where he flirts with Koyal to annoy Ghotak.” How will Ghotak stop Puppy from is tactics to irritate him? How will he stop Puppy from flirting with Koyal? To find out tune into ChidyaGhar, Monday to Friday, 9pm only on Sony SAB!!! Atul Malikram 9755020247

Hero MotoCorp becomes Official Partner of British Masters, along with Sky Sports

Hero MotoCorp becomes Official Partner of British Masters, along with Sky Sports Hero Challenge under the lights at the British Masters The Stars of the European Tour will go head-to-head under floodlights in an innovative, fast-paced one-hole knockout contest - the Hero Challenge - which takes place at The Grove on October 11. The inaugural Hero Challenge will take place on Tuesday night of the British Masters supported by Sky Sports and it will be televised live on Sky Sports from 7.30pm-8.30pm. In addition to being the title sponsor of the Hero Challenge, the New Delhi (India)-based motorcycle major Hero MotoCorp has also become an Official Partner of the British Masters supported by Sky Sports. Tickets to watch the action at The Grove are FREE via www.applausestore.com. Featuring eight players, in seven quick-fire head-to-head straight knockout matches, the last man standing will be crowned champion, with the entire contest concluded in less than an hour. It is one of a number of innovations planned for the tournament week which with the aim of attracting new audiences to the game of golf. British Masters host Luke Donald, the former World and European Number One, will be part of the eight-man field, while the entertainment on the night will also include a one-hole celebrity shootout featuring TV personality Piers Morgan, and cricketers Kevin Pietersen and Shane Warne. Donald said: “This is another great way of getting new fans to engage with our sport and to showcase golf as a form of entertainment, which is something we are really trying to emphasise with this year’s British Masters. “I think the players will enjoy the fast-paced format of the Hero Challenge, but more importantly, I think the fans will really get into it as it will be something new and different.” Keith Pelley, Chief Executive of the European Tour, said: “It is vital that golf introduces shorter formats to appeal to new audiences and this one-hole straight knockout contest will provide fast-paced entertainment, whilst showcasing the considerable skill of our players. “Last year’s British Masters introduced some terrific innovations, ranging from live masterclasses to on-course interviews, and the Hero Challenge will be another exciting new concept for our fans.” Mr. Pawan Munjal, Chairman, Managing Director & Chief Executive Officer, Hero MotoCorp, said: “The Hero Challenge promises to be an exciting new concept and we are delighted to be helping to bring this to fans at The Grove as well as millions of viewers watching on TV. We’ve had plenty of drama in the first two editions of the Hero Indian Open, and this one-hole format will guarantee some great action and crowd interaction.” The participants will showcase their skills on The Grove’s 18th hole, which will be turned into a specially constructed par three hole under the lights. For the professionals, the winners from the four opening round matches will progress through to two semi-finals with the subsequent two winners contesting a final head-to-head match to decide the Hero Challenge champion. If the two opponents match either other’s score in any match, the outcome of that contest will be decided by the tee shot which was nearest to the pin. The unveiling of the Hero Challenge follows last week’s announcement that the World Super 6 Perth, a new format featuring three rounds of stroke play followed by a six–hole match play knockout, will be part of the European Tour’s 2017 schedule, taking place next February. Atul Malikram 9755020247 mailer.atulmalikram@gmail.com

Mondelez India unveils its new power packed premium count line brand ‘Cadbury Fuse’

Mondelez India unveils its new power packed premium count line brand ‘Cadbury Fuse’ INDIA – September 28, 2016 – Mondelez India today announced the launch of its new brand Cadbury Fuse, a premium product in the countline category. Cadbury Fuse is a delicious fusion of crunchy peanuts, smooth caramel and a creamy center, all coated in rich Cadbury milk chocolate. Cadbury Fuse is the perfect indulgent bar to brighten dull moments. “The launch of Cadbury Fuse, an exciting new brand will mark our journey of premiumization in the countline space. Globally, the impulse countline market is 9 times the size of impulse tablets market. Our Cadbury Dairy Milk Silk revolutionized tablets which is defined for the “For Us” need state. With a growing consumer trend of individualistic consumption and indulgence, we are now ready with a mix that will change the countline in the “For Me” need state. This product has been developed by our global teams based on deep insights on the changing Indian consumer,” said Prashant Peres, Director - Marketing (Chocolates), Mondelez India. “Being the pioneer of chocolates in the country, we have launched multiple successful formats over the years. Our recent successes include India’s first center-filled, India’s first aerated chocolate and uniquely molded tablets. We now have a one of its kind countline bar made using extrusion technology, a first in India,” added Mr. Peres. The launch of Cadbury Fuse will be supported by a 360-degree communication campaign, designed to demonstrate the superior FEAST experience, which will include a new TVC, innovative Outdoor & Digital campaigns, strong in-store visibility and extensive sampling, targeting the brand’s core audience – urban youth – who are always on the move and constantly looking for a quick snack, that will not just satisfy their craving but give them the Chocolaty FEAST experience. Drawing on our Cadbury equity, the Cadbury Fuse packaging has distinctive purple with pink and white stripes which gives it a vibrant look that will make it stand out on shelf. Cadbury Fuse will be first available on e-commerce platform Snapdeal, followed by 100,000 traditional trade and modern trade stores in three months. Priced at Rs. 20 and Rs. 35, Cadbury Fuse is all set to give consumers an unforgettable Chocolaty FEAST. Atul Malikram 9755020247

MasterChef India Season 5 to replace Dance Plus

MasterChef India Season 5 to replace Dance Plus Ahoy, Chefs! ‘Tis time to put your best foot forward as the dance divas take a backseat this October! The most popular dance show of this year is set to reach its finale as Super Judge Remo along with mentors Shakti Mohan, DharmeshYelande and SummetNagdev are gearing up to find the winner of Dance Plus Season 2 on STAR Plus. Indian adaptation of the international series, MasterChef India has recently announced its fifth season with judges Chef Vikas Khanna, returning on the show Chef Kunal Kapoor and debuting on television ZorawarKalra. The cooking talent show will replace the time slot of Dance Plus starting 1st October on STAR Plus. MasterChef India Season 5 is going glocal with exotic ingredients and traditional recipes in the kitchen with some of the best Chefs shortlisted from across the country. Get ready to cook up a storm with MasterChef India Season 5 from 1st October every Saturday and Sunday at 8 pm only on STAR Plus!

IIM Indore presents UDAAN

IIM Indore presents UDAAN IIM Indore presents UDAAN, the testimony to its endeavour to contribute to the society. The event, previously known as Indore Marathon, is in its eighth year. Each year it brings together the socially aware and responsible citizens to run for a social cause, thereby emphasizing the need to cater to the cause. In keeping up with its tradition, this year UDAAN takes up the theme, “Empowering People with Special Needs”. It aims at creating awareness about the lack of accessibility to the people with disabilities and thereby promoting the Accessible India Campaign. IIM Indore is proud to work in association with Association of Indore Marathoners (AIM), a non-profit organization instituted to promote ‘Running’ as a habit of life. The partnership with UDAAN hopes to repeat the success each enjoyed at fulfilling their noble motives, yet again. In order to take the social cause to as many people as possible, UDAAN has joined hands with PR24*7, who share the same ideology as UDAAN to bring together people who want to make a positive difference to the society. UDAAN is organising 21 kms half marathon, 11kms Endurance run and 3 kms Dream run. Like each year, it expects overwhelming participation from students, corporates, Indore populace as well as paramilitary on 2nd October, 2016. The event makes all attempts to run successfully the campaign over all social media platforms namely, Facebook, Twitter, Instagram and YouTube. This year UDAAN gets bigger with 21kms half marathon being organised. This is aimed at expanding the reach of the social cause and to promote the accessibility needs of the disabled at a greater platform. UDAAN takes pride in associating with all its partners for the noble cause to empower the people with special needs, hoping that the run would unite one and all in the string of awareness, endurance and perseverance to improve conditions for the disabled. Register yourselves at: http://www.iimi-udaan.in/#section4 For further information, contact: PR24x7 Network Limited Atul Malikram 9755020247 amg24x7@gmail.com