VIVO IPL2016 reaches a record-breaking 266 million viewers in its second week

VIVO IPL2016 reaches a record-breaking 266 million viewers in its second week SONY MAX, SONY SIX& SONY ESPN(part of Sony Pictures Networks India), the official broadcastersof the VIVO IPL, continue to grow in the secondweek of the T20 cricket tournament after just 16 matches. • VIVO IPL has achieved a cumulative reach of 266 million continuing to build a larger audience base than ever before in its first fortnight. • With rural data being reported for the first time, the response has been great with a 43% reach from rural. • 46% viewership is from female viewers which make VIVO IPL a truly family inclusive event. • In terms of the audience profile, VIVO IPL is the most watched amongst the 22-30 year olds. • Top performing markets are Mumbai, Delhi, Kolkata, Bengaluru, Hyderabad, Maharashtra, Goa, Karnataka &Gujarat. • Sony MAX grew from being theNo.1 channel in HSM in week 1 to being the No.1 channel at an All India level in week 2. The leading T20 tournament, VIVO IPL 2016, has continued its winning performance and clocked a significant growth in its 2ndweek notwithstanding the power cuts(source: BARC newsletters)which led to the drop in the total television viewership pulling it to the lowest at the HSM level. For further information, contact: PR24x7 Network Limited Atul Malikram 9755020247 amg24x7@gmail.com