Making corporate social responsibility work for your business
For companies that see CSR as an opportunity to
strengthen their business, the big challenge is execution. Smart partnering can
provide a practical way forward.
Mumbai 18 March, 2016:
Corporate Social Responsibility (CSR) is
becoming an increasingly important activity to businesses nationally and
internationally. As globalization accelerates and large corporations serve as
global providers, these corporations have progressively recognized the benefits
of providing CSR programs at various locations.
Corporate
social responsibility term is often used interchangeably for other terms such
as Corporate Citizenship and is also linked to the concept of Triple Bottom
Line Reporting (TBL), which is used as a framework for measuring an organization’s
performance against economic, social and environmental parameters.
Keeping
this in mind, ‘being responsible’ is social initiative by Mr. Atul Malikram
with an objective of encouraging the corporates to engage themselves in
activities that would contribute to the process of development of society.
At
present, most business leaders know that corporate social responsibility is
integral to long-term business success, but many CSR programs aren't part of a
coherent portfolio often they are unconnected, poorly measured, unsustainable
and have little to do with the company's business. While not all CSR activities
need to deliver business results, every company will benefit from a unified
central vision around CSR with mutually reinforcing initiatives.
‘Being Responsible’
will examine your current CSR programs
with a critical eye and develop an overarching CSR strategy that reflects the
unique requirements and goals of your company. By bringing greater alignment
and direction to your CSR activities and measuring results effectively, you'll
become better able to maximize the value of your CSR investments for society
and for the business while building a solid foundation for delivering even
greater value in the future.
It
will enhance your ability to evaluate your current CSR
approach, design and execute focused, high-impact CSR strategies that integrate
CSR efforts across your organization.
This
initiative is taken to help executives refocus corporate social responsibility
and sustainability efforts in ways that benefit society and the business. And
also, it will simplify your CSR efforts, offering complete project design
and management. They invest in
well-managed programs with demonstrable results and also report to you about
the project progress, following due processes to monitor, audit and assess its
impact. With its national reach ‘being responsible’ brings opportunities for
your community contributions to be recognized and awarded at national and
international forums.
With a wealth of
experience and knowledge, we bring worldwide best practices in corporate
partnerships, employee engagement and high-impact community projects.
We work
on, CEE
Contribute Go
beyond your business goals. Participate actively in nurturing the city’s
community. Through the ‘being responsible’network,
you can invest in a range of initiatives to improve education, livelihood and
health for the city’s people.
Engage You
have the resources. We bring the expertise. We voice out community needs and
match your resources to high impact initiatives, so your giving programs
achieve the maximum possible good. Engage with society to build a better place
to live in.
Enrich Long-term
community initiatives or a one-time CSR budget allocation – we encourage both.
With ‘being responsible’as your
CSR partner, you get all around support – from CSR strategy design to
diligence, implementation and impact measurement – to achieve your community
investment goals.
For more details, please contact
Atul Malikram @9755020247, mail at amg24x7@gmail.com, www.beingresponsible.in
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