BBLUNT LAUNCHES ITS AT- HOME HIGH SHINE CRÈME HAIR COLOUR

BBLUNT LAUNCHES ITS AT- HOME HIGH SHINE CRÈME HAIR COLOUR ‘SALON SECRET’ -BBLUNT reveals its secret salon formula - Shine Tonic - Kareena Kapoor-Khan the face of BBLUNT’S First-ever TVC Mumbai, September 2016: Synonymous with cutting-edge hairstyling, hair care and expertise since its launch in 2004, BBLUNT has been a pioneer within the industry creating a niche for itself in Bollywood and breaking the traditional mold of hairstyling therein. In its continuing initiative to create new standards in Indian hairstyling, the brand introduced India’s first integrated hair-care range for Indian hair and Indian weather, bringing to their consumers their salon in a bottle in 2014. Armed with over 15 years of hair care and styling expertise, the Pioneers of the brand – Adhuna Bhabani and Avan Contractor now prepare to take this vision a step further and have collaborated closely with the best Product Development team at Godrej to launch BBLUNT Salon Secret High Shine Crème Hair Color. The launch range comprises of 7 of the most salon-requested shades developed keeping in mind Indian hair texture, skin tone and weather. The product consists of a 3-part ground-breaking formula V/s the regular 2-part formula which includes BBLUNT’s Salon Secret – Shine Tonic. Further talking about the launch, Avan Contractor, Co-Founder and Creative Director, BBLUNT said, “Years of our experience in the salon, films and fashion and working with various hair colour brands across the globe, brought in some important learnings amongst which shine was a very crucial aspect when it came to hair colour, probably as important as the shade and tonality itself. So after three years of extensive research and testing in collaboration with Godrej, we launched our labour of love – BBLUNT Salon Secret High Shine Crème Hair Colour with the aim to bring salon-like finish to home hair colour users. The unique element of our colour is the 3-part system, where we’ve included our BBLUNT secret of Shine Tonic in addition to the conventional Colourant and Developer. It’s the mix of these three ingredients that will give the user a truly high gloss colour, along with a very natural and soft tone, depending on the % of grey.” BBLUNT has launched its first-ever TVC to create a buzz about this product and have got on-board Bollywood diva Kareena Kapoor-Khan to showcase this product. The style icon epitomizes just the confidence and attitude that is synonymous with the brand. Excited to be part of this association, Kareena Kapoor-Khan said, “I am thrilled to be associated with BBLUNT, a brand that I’ve been a loyalist of for years. It is run by two hair experts in Adhuna and Avan that all of Bollywood trusts with their hair. They’re responsible for changing the face of hair in Bollywood and I don’t believe there is any brand that understands Indian hair better. BBLUNT’s consistent edginess and ability to stand out of the clutter appeals to me. This new product range is a revelation in itself – a professional quality product that’s got BBLUNT’s magic - Shine Tonic, that I can personally vouch for gorgeous, shiny hair at-home.” With over 20 years’ experience styling Bollywood and working with Indian hair and a whole premium product range in hair care and styling to their credit, Salon Secret is BBLUNT's way of really reaching into every Indian household. Sunil Kataria, Business Head - India and SAARC, Godrej Consumer Products Limited (GCPL) added, “GCPL has been a pioneer in the 3000cr hair colour category and over the years we have been constantly striving to give our consumers products of superior quality and efficacy. Crème is the fastest growing format at over 20%. BBLUNT Salon Secret is our entry into the mass-premium hair colour category. The BBLUNT Salon Secret is ammonia free, provides 100% grey coverage and nourishes hair along with providing a deep long lasting colour with spectacular shine. The product is available in 7 fabulous shades across all E-commerce websites, General Trade, Modern Trade and Premium Beauty outlets.” Salon Secret is a first-of-its-kind, Indian hair-expert-developed, no - ammonia formula that ensures 100% grey coverage whilst delivering long lasting color with spectacular shine. About the product: BBLUNT Salon Secret - High Shine Crème hair colour. • It is a 3-part formula v/s the regular 2-part formula which includes BBLUNT’s Salon Secret – Shine Tonic • The launch range comprises of 7 of the most salon-requested shades developed keeping in mind Indian hair texture, skin tone and weather • Shades Available: Coffee Natural Brown, Mahogany Reddish Brown, Wine Deep Burgundy, Honey Light Golden Brown, Blueberry Blue Black, Chocolate Dark Brown and Natural Black • It is a first of its kind, Indian hair-expert-developed, no - ammonia formula that ensures 100% grey coverage whilst delivering long lasting color with spectacular shine • Price: At a price that makes space for itself in the category Rs. 225 (introductory offer *199) For further information, contact: PR24x7 Network Limited Atul Malikram 9755020247 amg24x7@gmail.com